SARAH Elizabeth WASDIN

Nonprofit work in the Public Relations Council of Alabama (PRCA) focuses on advancing the public relations profession by offering professional development, networking, and mentorship opportunities. Members contribute to community outreach by providing pro bono public relations services to local nonprofit organizations, helping them improve their visibility and communication strategies. PRCA also promotes high ethical standards and advocates for the value of public relations within Alabama's nonprofit sector.

• Participated in brainstorming sessions to generate innovative ideas for campaigns or initiatives that aligned with overall business objectives.
• Developed targeted messaging for specific audience segments, resulting in increased engagement rates through speeches.

• Led marketing and event planning initiatives, enhancing visibility and engagement
• Managed promotional campaigns and coordinated large-scale events to increases student participation
• Worked hands on with faculty, staff, and dean to coordinate The College of Communication and Information Sciences monthly events

• Worked as an official representative for The College of Communication, responsible for meeting with and providing tours for prospective students, parents, and alumni
• Speaking on local panels, at local events, and having the opportunity to represent The College of Communication and Information Sciences

• Cultivated strong relationships with key influencers, leading to increased brand awareness and credibility.
• Provided regular reporting on campaign progress to clients, showcasing successes and adjusting tactics as necessary.