Sarah Carmichael
Santa Ynez,CA
Summary
Experienced marketing and communications professional with a successful history of spearheading impactful strategies for diverse projects and initiatives across corporate and non-profit sectors. Demonstrated ability to lead and deliver high-impact marketing campaigns, effectively reaching target audiences. Adept at developing and implementing comprehensive communication plans to enhance brand visibility and drive engagement. Proven track record of achieving measurable results through strategic planning, creative problem-solving, and strong collaboration with cross-functional teams.
Overview
31
31
years of professional experience
Work History
Director of Marketing and Communications
Sares Regis Group of Northern California
10.2021 - 01.2023
- Led all marketing and communication functions for the development team and corporate.
- Managed a talented team and collaborated with partners and executives to develop strategies, websites, media, and collateral for new projects as well as corporate initiatives.
- Collaborated closely with key consultants and stakeholders on building and interior design elements that had significant marketing impact.
- Executed high-impact events that boosted brand awareness.
- Notable projects included managing multiple multi-family development projects, developing and managing a new corporate website, and overseeing the successful execution of a seasonal ice rink in the City of Sunnyvale.
Board Member
Sares Regis Community Foundation
01.2021 - 01.2023
- Collaborated with other board members to develop and execute programs and initiatives to advance organizational mission.
- Worked with other board members to designed a new webpage and grant application process for the Foundation.
- Work closely with the Board to support local Bay Area Communities by promoting awareness of the Foundation's mission, approving grants, and organizing service days with organizations consistent with the mission of the Foundation.
Marketing Manager
Sares Regis Group of Northern California
07.2019 - 10.2021
Director of Annual Giving
Menlo School
02.2014 - 03.2018
- Grew Annual Fund by $1.0 Million over four years to $4.0 million, setting school, regional, and national records
- Reached 100% participation milestone from school community
- Used extensive data analysis to develop new strategy, timeline, marketing and communication plan, events, and associated materials
- Collaborated with Development Team, School Administration, Board of Trustees, Faculty, and Parents Association advocating for institutional support
- Recruited, trained and managed volunteer team that grew from 14 to 122 to become a critical communication and feedback tool
- Implemented major gifts initiative which tripled gifts over $25,000
- Developed new database system for sales/fundraising team
Fundraising Consultant
Building Futures Now
12.2013 - 06.2014
- Developed fundraising and marketing strategy and advised Executive Director and Board of Trustees on implementation
- Drafted proposals for and solicited private donors and grants
- Facilitated strategic relationships with other non-profit organizations which ultimately ended up in the merger of the organization with Peninsula Bridge.
Institutional Equity Sales Associate
JP Morgan Inc.
08.1998 - 05.2000
Equity Capital Markets Associate
Merrill Lynch
06.1997 - 08.1997
Mergers and Acquisitions Associate
PepsiCo Inc.
01.1994 - 01.1996
Strategic Planning Group Planning Analyst
PepsiCo Inc.
01.1994 - 01.1995
Consumer Products Group Financial Analyst
Lehman Brothers, Inc.
01.1992 - 01.1994
Education
MBA - Finance And Marketing
Northwestern University
Evanston, IL06-1998
Bachelor of Arts - Political Science And Art History
Amherst College
Amherst, MA06-1991
Skills
- Strategic content development
- Strategic alliance building
- Analytical marketing insights
- Project management
- Strong verbal and written communication
Accomplishments
Presenter ABADO Conference, "Small Schools, Big Dreams"
Mountain Bike Racing:
- 2013 CCCX Series Cat 2 Champion
- 2011 USA National Cat 2 Championship, 4th Place., 2010 NorCal MTB Cat 3 Champion
- 2009 24 Hours of Adrenaline, 2nd Place.
Timeline
Director of Marketing and Communications
Sares Regis Group of Northern California
10.2021 - 01.2023
Board Member
Sares Regis Community Foundation
01.2021 - 01.2023
Marketing Manager
Sares Regis Group of Northern California
07.2019 - 10.2021
Director of Annual Giving
Menlo School
02.2014 - 03.2018
Fundraising Consultant
Building Futures Now
12.2013 - 06.2014
Institutional Equity Sales Associate
JP Morgan Inc.
08.1998 - 05.2000
Equity Capital Markets Associate
Merrill Lynch
06.1997 - 08.1997
Mergers and Acquisitions Associate
PepsiCo Inc.
01.1994 - 01.1996
Strategic Planning Group Planning Analyst
PepsiCo Inc.
01.1994 - 01.1995
Consumer Products Group Financial Analyst
Lehman Brothers, Inc.
01.1992 - 01.1994
MBA - Finance And Marketing
Northwestern University
Bachelor of Arts - Political Science And Art History
Amherst College
Similar Profiles
Antonio AguilarAntonio Aguilar
Maintenance Supervisor at SARES REGIS GroupMaintenance Supervisor at SARES REGIS Group
SHANE NAGELSHANE NAGEL
Leasing Consultant at Sares-Regis GroupLeasing Consultant at Sares-Regis Group
Jorge MontagueJorge Montague
Maintenance Technician at Sares-Regis GroupMaintenance Technician at Sares-Regis Group