Saran Fofana
Boston,MA
Summary
Dynamic professional with four years of experience in wholesale e-commerce and retail management. Skilled in driving sales, optimizing client experiences, and leveraging data to boost brand visibility. Passionate about sustainability and innovation in the fashion industry, seeking to contribute interactively to a forward-thinking team.
Overview
6
6
years of professional experience
Work History
Wholesale Sales/Planning Assistant
Brahmin Leather Works
Fairhaven, MA
11.2022 - Current
- Managed digital assets and copy submissions for major wholesale partners, ensuring timely and accurate content delivery.
- Led the Amazon storefront from product setup to shipment, enhancing brand presence.
Implemented new product setups for dropship accounts, coordinating monthly style launches and inventory management. - Pushed all creative assets and merchandising for our Amazon brand store.
- Specialize in implementing new products for our dropship accounts: month to month, for each delivery, setting up our new styles, and publishing them, as well as managing our stock on the partnered website.
- Traveling to NY markets; setting up and merchandising our showroom with new products for account meetings.
- Coordinated showroom setups and digital market meetings, showcasing products to buyers effectively.
- Conveying product knowledge and design inspiration.
- Developed comprehensive line sheets for wholesale accounts, supporting each delivery phase.
Assistant Store Manager
Love Culture
Philadelphia, PA
01.2019 - 03.2020
- Managed stock effectively, completing regular cycle counts, and maintaining loss prevention strategies.
- Increased sales by overseeing successful promotional strategies and in-store events.
- Coordinated regular store cleaning and product resets for optimal appearance.
- Maintained attractive, well-organized displays, with regular resets.
- Assisted customers in navigating the store, completing sales, and processing returns.
- Cleared out old stock, regularly turning over the floor, assisting with clearance and special sales performance.
- Created memorable customer experiences by offering personalized sales support.
Education
Bachelor of Science - International Business
La Salle University
Philadelphia, PA05-2022
Bachelor of Science - Marketing
La Salle University
Philadelphia, PA05-2022
Skills
- Project management
- Data analytics
- Digital merchandising
- Sales support
- Client Services
- Mannequin and prop maintenance
- Product launch support
- Content development
- Website management
- Calendar management
- Database management
- Search engine optimization
- Digital asset management
- Allocations
Languages
English
Native/ Bilingual
French
Professional
Additional Experience: Client Services
The Quin House
During my entire time working full time at Brahmin I have also been working part time at a private social club on the F&B side.
- Responsibilities ranged from running expo, assisting the Chef de Cuisine, & running the door as lead host.
- Creating memorable experiences for discerning individuals, requiring strong communication, adaptability, and a commitment to exceeding expectations
- Developing strong relationships with members and guests.
- Assisting in enhancing member experiences at social club events, including pre-event tours and in-person engagement
Specialty Account Management
Spent the Summer of 2023 Overseeing Brahmin's Small Specialty Accounts, covering the responsibilities of the AE while on leave
- Responsibilities included building a rapport with our small business accounts; consistently communicating with accounts via telephone & email.
- Allocating ATS order requests on a day to day basis
- Booking & Allocating Market Orders
Timeline
Wholesale Sales/Planning Assistant
Brahmin Leather Works
11.2022 - Current
Assistant Store Manager
Love Culture
01.2019 - 03.2020
Bachelor of Science - International Business
La Salle University
Bachelor of Science - Marketing
La Salle University
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