SARAT ADDALA

• Spearhead the development and launch of new features for [specific product or service], resulting in [quantifiable impact, e.g., a X% increase in user engagement or a $X million revenue boost].
• Collaborate with design and engineering teams to create seamless user experiences, overseeing the product lifecycle from ideation to release.
• Conduct market research, customer interviews, and data analysis to identify opportunities for product enhancement, leading to the successful rollout of [specific feature].
• Define and maintain a prioritized product backlog, ensuring alignment with business goals and resource constraints.
• Partner with cross-functional teams, including Marketing, Sales, Legal, and Compliance, to ensure successful product launches and compliance with regulatory standards.
• Manage relationships with external vendors to integrate their products/services into the platform, enhancing the overall user experience.

• Led the development of [specific feature or product], which resulted in [quantifiable outcome, e.g., X% growth in customer base or reduction in churn rate].
• Conducted A/B testing and data analysis to optimize product performance and inform decision-making.
• Worked closely with the engineering team to ensure that all features were delivered on time and met quality standards.
• Facilitated cross-functional team meetings to align on project goals and timelines, improving project efficiency by X%.
• Developed comprehensive product documentation, including user stories, product specs, and feature cards.
• Supported the product management team in the development of [specific feature or project], contributing to the successful launch of [specific product/feature].
• Assisted in the creation of wireframes and mockups in collaboration with the design team.
• Conducted user research and gathered feedback to inform product decisions and improve user satisfaction.

• Integrated BI assets with CRM and ERP tasks, improving the CP/CS team's available intelligence to solve client issues.

• Expertise in technical data tools and methods, including data engineering, descriptive and predictive statistics, experimentation, and data visualization.

• Make recommendations for new metrics, techniques, and strategies to improve marketing campaign targeting.

• Established solid data reporting structures around key business inputs and output metrics.

• Developed dashboards combining churn prediction, customer valuation, and segmentation resulting in 21% higher retention rates over the course of a year.

• Architected the live dashboard which provides information on the churn and profitability to the executive team.

• Created graphical and user interactive reports using tools like Microsoft Visual Studio Report Builder and Tableau.

• Responsible for providing all reporting needs to recommend strategic, competitive, and corporate initiatives.

• Created data models, solution designs, and data architecture documentation for complex information systems.

• Deep understanding of statistical analysis concepts like hypothesis testing, experimentation, and regression.

• Developed database model improving the performance of the ETL processes and all SQL queries by 80%

• Led multiple projects to manage the performance, integrity, usability, and security of MS SQL Server databases.

• Developed database backup schedules, maintenance schedules, collation, compatibility level, and recovery models.

• Designed data analytics projects addressing customer behavior insights, cost efficiency, and profitability.