SASHA REID
Greater Sacramento,California
Summary
Mission-driven People leader with 20+ years in animal healthcare, most recently overseeing HR-intensive operations across 90+ hospitals in six states with a $250M+ portfolio. Deep expertise in employee and labor relations, extensive workplace investigations, union negotiations and CBA administration, and California employment law compliance (including FMLA/ADA and Cal/OSHA). Writes and maintains handbook policies, partners closely with outside counsel, and advises C-suite leaders on disciplinary action and risk mitigation. Builds equitable, consistent People practices, from talent acquisition to intern, extern, and volunteer programs, and develops leaders from within, reducing turnover 5% year over year.
Overview
1
1
Certification
25
25
years of professional experience
Work History
Vice President of Operations, Pacific Northwest and Mountain Regions
PetVet Care Centers
, N. California, Oregon, Washington, Idaho, Colorado, Wyoming
2023.04 - Current
- People operations: Lead HR processes and procedures, including talent acquisition and FMLA/ADA and Cal/OSHA compliance, across a 90+ hospital portfolio of general practice and specialty/ER hospitals.
- Labor relations: Direct union negotiations and administer collective bargaining agreements (CBAs), including compensation and benefits terms.
- Succession & retention: Promoted two hospital managers to Area Manager and then to Regional Director; decreased employee turnover 5% year over year.
- Enterprise initiatives: Contribute to the EBITDA Task Force and SKU Standardization Team, balancing people investment with financial performance.
- Conducted extensive workplace investigations and advised leadership on disciplinary actions to ensure legally sound resolutions.
- Partnered with outside counsel on compliance and risk, reporting to C-suite on people and operational performance.
- Policy: Write and update policies for the employee handbook so practices meet regulatory requirements across multiple states.
Director of Operations
VetCor (VetCor merged with People, Pets & Vets, September 2022)
, California, Nevada, Hawaii, New Jersey, Virginia
2022.09 - 2023.04
- Mentored and developed hospital managers, supervising regional managers across 100+ hospitals to enhance leadership capabilities.
- Managed talent acquisition, compensation, and benefits for hospital teams across the region, ensuring alignment with organizational objectives.
- Administered California labor law compliance, including FMLA/ADA and Cal/OSHA requirements, and developed the protocols used across hospitals.
- Participated on DEI Taskforce, overseeing facilities and projects with a focus on integrating financial oversight.
Director of Operations (April 2022 – April 2023) | Regional Operations Manager, California (August 2020 – April 2022)
People, Pets & Vets
, California
2020.08 - 2023.04
- Led California operations spanning 27+ hospitals, directly supervising California Regional Managers and managing a $31M+ direct portfolio ($54M+ statewide).
- Grew hospital managers into Area Managers, building an internal leadership pipeline as the company scaled from 20 to 44 hospitals through merger.
- Developed California labor law protocols, including FMLA/ADA and Cal/OSHA, ensuring compliance and supporting administration across the region.
- Managed talent acquisition, compensation, and benefits for hospital teams across California, enhancing workforce alignment with organizational goals.
Certified Veterinary Practice Manager / Hospital Administrator
VCA Animal Hospitals – Loomis Basin
Loomis, California
2017.11 - 2020.08
- Directed operations of general practice, ER, and specialty hospital with 40+ doctors and 160+ support staff, ensuring optimal patient care and team collaboration.
- Developed leadership team of 8 supervisors, overseeing $20M annual P&L to enhance financial performance and operational strategy.
Certified Veterinary Practice Manager / Hospital Administrator
National Veterinary Associates – University Veterinary Hospital & Diagnostic Center
Salt Lake City, Utah
2011.10 - 2017.11
- Led a 7-doctor, 30+ support staff hospital through its 2015 acquisition by NVA; the hospital earned four Best of State wins (its 5th through 8th) under leadership.
- Led the rollout of a new practice information management system (PIMS) across the hospital, managing staff training, change communication, and adoption.
- Developed Reception and Technician manuals with SOPs for all hospital operations to ensure consistent service delivery.
- Acted as Salt Lake area ambassador for NVA hospital managers, facilitating their ongoing growth and training.
- Established Kitten, Puppy, and Dental Health programs, resulting in a 47% increase in dental compliance over two years.
- Acted as Salt Lake area ambassador for NVA hospital managers, facilitating ongoing growth and training initiatives.
Director of Administration, Practice Manager, Veterinary Technician, Receptionist
Helena Veterinary Service
Helena, Montana
2002.01 - 2011.10
- Progressed from front-line roles to Director of Administration, overseeing daily operations, payroll, AP/AR, staff relations, scheduling for staff and doctors, and inventory management.
- Led 3–4 veterinarians and 8–10 support staff, establishing measurable goals for business growth.
- Directed administrative operations for Helena Veterinary Service across front office and support teams.
- Managed client scheduling, reception workflows, and appointment coordination for veterinary visits.
- Oversaw medical records, billing files, and confidential patient information systems.
Education
Bachelor’s Degree - Business Administration and Management
University of Montana
Missoula, MTAssociate’s Degree - Veterinary/Animal Health Technology
Macomb Community College
Warren , MICertificate - Business Administration, Management and Operations (emphasis: Human Resources, Financial Management, and Culture)
Veterinary Practice Solutions
Skills
- Employee & Labor Relations Workplace Investigations Union Negotiations & CBA Administration Employment Law Compliance (FMLA/ADA, Cal/OSHA) Policy & Employee Handbook Development Executive Advisory & Risk Mitigation Talent Acquisition Intern, Extern & Volunteer Programs DEI Initiatives Compensation & Benefits Workforce Planning Performance Management Leadership Development & Succession Change Management Onboarding & Skills Assessment Outside Counsel & Vendor Partnerships Budgeting & P&L Management
Certification
- SHRM-SCP (in progress)
- Certified Veterinary Practice Manager (CVPM)
- Certified Veterinary Chiropractitioner (CVCP)
CERTIFICATIONS & RECOGNITION
Title: Vice President, People Operations
Personal Information
Title: Vice President, People Operations
Timeline
Vice President of Operations, Pacific Northwest and Mountain Regions
PetVet Care Centers
2023.04 - Current
Director of Operations
VetCor (VetCor merged with People, Pets & Vets, September 2022)
2022.09 - 2023.04
Director of Operations (April 2022 – April 2023) | Regional Operations Manager, California (August 2020 – April 2022)
People, Pets & Vets
2020.08 - 2023.04
Certified Veterinary Practice Manager / Hospital Administrator
VCA Animal Hospitals – Loomis Basin
2017.11 - 2020.08
Certified Veterinary Practice Manager / Hospital Administrator
National Veterinary Associates – University Veterinary Hospital & Diagnostic Center
2011.10 - 2017.11
Director of Administration, Practice Manager, Veterinary Technician, Receptionist
Helena Veterinary Service
2002.01 - 2011.10
Bachelor’s Degree - Business Administration and Management
University of Montana
Associate’s Degree - Veterinary/Animal Health Technology
Macomb Community College
Certificate - Business Administration, Management and Operations (emphasis: Human Resources, Financial Management, and Culture)
Veterinary Practice Solutions