Savanna Briscoe Boyd
Summary
Results-driven and dedicated professional well- versed in the commercial real estate industry with a deep understanding of the Atlanta market. Recently licensed real estate agent committed to delivering exceptional services to clients by utilizing my innovative approach to marketing and staying ahead of industry trends to drive successful real estate transactions. Experienced in orchestrating effective marketing campaigns and managing high-impact digital platforms to boost property sales and client engagement.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Real Estate Agent
Keller Williams Realty- Community Partners
06.2024 - Current
- Advised clients on market conditions and property value for informed decision-making.
- Conducted comprehensive market research to provide clients with accurate information on current trends and pricing strategies.
- Developed and implemented strategic marketing plans to increase potential for selling properties and generate more leads.
- Expanded client base through consistent networking events, maintaining a high level of customer service and professionalism.
- Consistently stayed up-to-date on industry trends and best practices, attending professional development courses and seminars to better serve clients.
Marketing Director
Insignia Realty, LLC
02.2022 - 10.2022
- Capitalized on CRE industry and market trends to strategize marketing
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 75%
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility
- Directed and presented marketing projects through conceptual planning, schedule management and final implementation
- Created innovative strategies to drive customer engagement.
Founder
Woman Up Atlanta, Inc
02.2022 - 09.2022
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Jointly determined organizational mission, aligning with business goals for significant results.
Editorial Content Manager
Call Me Brackets Literary Journal
01.2020 - 05.2020
- Approved, reviewed and edited content flowing to literary journal, approving over 20 pieces of content per month.
- Managed content distribution to online channels and social media platforms.
- Proofread, edited, and evaluated final copy to verify content aligned with established guidelines.
- Collaborated with marketing and design teams to develop and plan site content, layout and style.
Opinions Columnist
The Crimson White
08.2018 - 05.2020
- Wrote, edited and produced stories for print, Internet and digital channels
- Applied deep understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories
- Pursued and developed stories independently and for assignment, covering wide range of topics including feminism, politics, mental health, and women's rights
- Conducted research, gathered information from multiple sources and presented results.
Education
Bachelor of Arts - English
The University of Alabama
Tuscaloosa, AL05.2020
Study Abroad - English & Creative Writing
The University of Westminster
London, UKSkills
- Customer-Focused
- Detail-Oriented & Multitasker
- Strategic Marketing
- Real Estate Market Analysis
- Project Management
- Comparative Market Analysis
- MLS
- Negotiation
- Interpersonal Skills
- Strong Written & Verbal Communication Skills
- Social Media Advertising
- Content Creation
- CoStar, LoopNet, Redfin
Certification
- Licensed GA Real Estate Agent- License # 441567
- Member of the National Association of REALTORS
- Successfully Passed GA Real Estate Salesperson Licensing Examination- June 10th, 2024
- 75-HR. GA Salesperson Pre-Licensing Course- The CE Shop, May 5th, 2024
- Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator- Yale University, Jan 2024
- Financial Markets- Yale University, Dec 2022
- Citizen Politics in America: Public Opinion, Elections, Interest Groups, and the Media- Harvard University edX, Aug 2020
- Fighting for Equality: 1950-2018- Columbia University, Aug 2020
- Writing for Social Justice- University of California, Berkeley Jul 2020
- Justice- Harvard University edX, Jun 2020
- Rhetoric: The Art of Persuasive Writing and Public Speaking- Harvard University edX, Jun 2020
Timeline
Real Estate Agent
Keller Williams Realty- Community Partners
06.2024 - Current
Marketing Director
Insignia Realty, LLC
02.2022 - 10.2022
Founder
Woman Up Atlanta, Inc
02.2022 - 09.2022
Editorial Content Manager
Call Me Brackets Literary Journal
01.2020 - 05.2020
Opinions Columnist
The Crimson White
08.2018 - 05.2020
Bachelor of Arts - English
The University of Alabama
Study Abroad - English & Creative Writing
The University of Westminster
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