Savannah Craig
Summary
Results-oriented sales and operations leader with over 12 years in revenue management, pricing strategies, and team development. Specializes in transforming underperforming businesses and enhancing client experiences through relationship-building. Experienced in managing luxury private events and bridal services, including overseeing bridal suites and coordinating high-value shopping events.
Overview
9
9
years of professional experience
Work History
Senior Store Manager
Mattress Firm
07.2024 - Current
- Led a complete turnaround, improving results from 72.6% to 131.4% to budget within one year.
- Oversaw revenue and financial performance across multiple locations, managing forecasting, pricing, promotions, labor, and KPI metrics.
- Independently manage pricing and discounting strategies to optimize conversion, margin, and profitability.
- Executed local sales initiatives and built relationships to generate incremental revenue.
- Analyzed performance reports to pinpoint trends, risks, and opportunities, adjusting sales strategy as needed.
- Rebuilt teams through disciplined hiring, training, and performance management; promoted 2 Assistant Managers to Store Managers.
- Acted as Interim District Manager, supporting multiple leaders and maintaining district performance during leadership absence.
- Selected as District New Hire Trainer, onboarding and coaching new leaders and sales professionals.
Sales & Operations Manager
Nordstrom
03.2020 - 06.2024
- Managed departments generating $21M in annual revenue, consistently surpassing sales and service targets.
- Increased department revenue 12%, elevating ranking from #4 to #1 through consultative selling and team coaching.
- Led sales and service teams in flagship, hospitality-driven environments, including the #1 store company-wide.
- Managed the Bridal Suite (CO), overseeing wedding-focused, high-touch experiences for brides and wedding parties.
- Planned and executed $100K+ private shopping and bridal events for VIP and corporate clients.
- Cultivated relationships with top 5 spenders company-wide, fostering repeat high-value business.
- Delivered luxury experiences including private fitting suites, curated selections, champagne service, and hosted lunches.
- Delivered client presentations and walkthrough consultations aligned to vision, timeline, and budget.
- Led and developed teams of up to 82 employees, promoting multiple leaders internally.
- Partnered with marketing, visual, and operations teams to ensure flawless execution of private events.
Merchandise & Inventory Manager
Nordstrom Rack
11.2016 - 03.2020
- Core leader for a new store opening, delivering readiness and first-year stabilization.
- Exceeded opening plan by 35%, generating $607K in opening weekend sales.
- Partnered with buyers and allocation teams to optimize assortments and enhance replenishment strategies.
- Coordinated vendor setup and communication for successful opening weekend and promotional events.
- Resolved inventory gaps through ongoing communication, adapting quickly to early sales trends.
- Partnered with operations and visual teams to manage event flow, staffing, and guest experience.
- Supported hiring and onboarding during opening ramp; reinforced service and execution standards.
- Promoted 5 team members into leadership roles.
- Awarded top account-opening department for customer engagement and sales performance.
Skills
- Revenue Ownership & Performance Accountability
- Pricing Decisions, Promotions & Discounting
- Client Relationship Building & Consultative Sales
- Bridal & High-Touch Client Experiences
- Team Leadership, Coaching & Talent Development
- KPI Tracking, Forecasting & Business Analysis
- Vendor, Buyer & Cross-Functional Collaboration
- Customer De-escalation, Service Recovery & Resolution Excellence
Accomplishments
Sales & Service Award — Mattress Firm (Period 6 & Period 8, 2025)
Timeline
Senior Store Manager
Mattress Firm
07.2024 - Current
Sales & Operations Manager
Nordstrom
03.2020 - 06.2024
Merchandise & Inventory Manager
Nordstrom Rack
11.2016 - 03.2020