SCOTT BAUMAN
Oceanside
Summary
Email Marketing Specialist with extensive experience in campaign development and execution. Proficient in crafting compelling content and conducting A/B tests to optimize performance. Proven track record of analyzing metrics to enhance engagement and drive conversion rates.
Overview
8
8
years of professional experience
Work History
Email Marketing Specialist
GLOBAL INDUSTRIAL COMPANY
Port Washington
04.2022 - Current
- Led the execution of daily U.S. and Canadian marketing email campaigns, supporting integrated initiatives across marketing campaigns, trade shows, and sports marketing
- Developed creative briefs outlining email layouts and led briefings and creative review meetings to guide development.
- Coordinated and managed daily email campaigns using Monday.com, including creating campaign names for effective tracking and organization
- Partnered cross-functionally with Merchandising, Creative, Integrated Marketing, Legal, and Product teams.
- Managed email execution by coordinating with internal departments and ensuring product maintenance for featured items
- Produced weekly email performance reports, analyzed data trends, and delivered A/B test insights to optimize email performance.
- Conducted QA and approval of email campaigns, and developed PowerPoint presentations highlighting email creatives, subject lines, and preheaders for upcoming launches.
- Led the execution of SMS messaging programs across the U.S. And Canadian markets.
- Collaborated with ESP vendors and internal teams to support the strategy, creation, and execution of trigger and ABM email campaigns.
Account Coordinator
PIMS INC.
New York
09.2021 - 02.2022
- Supported Account Executive in administrative tasks for client base
- Created estimates, client job guidelines, sales orders, and job folders, including all project materials and billing information
- Placed internal IMS orders for production jobs and client PNP orders
- Ran Open Orders Report to track rush orders, billable vs. non-billable orders, and opened/closed monthly jobs in QuickBooks
- Tracked and approved client-received products
- Handled internal requests, including printing files, production lists, tracking, and sending nightly recaps of outstanding items for receiving, inventory control, accounting, lists, and estimates
- Ensured all other account coordinators completed their monthly tasks
Online Digital Operations Intern
PUBLISHERS CLEARING HOUSE LLC
Jericho
05.2019 - 01.2020
- Assisted in building, testing, and sending emails for marketing campaigns in collaboration with marketing, creative, and sales teams
- Worked closely with marketing, creative, and sales teams on the creation and implementation of email campaigns
- Provided feedback and recommendations to the creative team based on rendering and content assessments
- Gathered marketing data from various websites
- Managed customer lineups and ensured accurate product descriptions by correlating group IDs to products
Online Digital Operations Intern
PUBLISHERS CLEARING HOUSE LLC
Jericho
05.2018 - 08.2018
- Assisted in building, testing, and sending emails for marketing campaigns according to established plans
Education
Google Ads for Beginners -
08.2021
BS - Business Economics, Marketing
STATE UNIVERSITY OF NEW YORK (SUNY)
SUNY ONEONTASkills
- Microsoft Office Suite
- G-Suite applications
- Project management tools
- Salesforce Marketing Cloud
- Data analysis and segmentation
- Effective communication skills
- Team collaboration and independence
- Adaptability in high-pressure environments
References
References will be furnished upon request
Timeline
Email Marketing Specialist
GLOBAL INDUSTRIAL COMPANY
04.2022 - Current
Account Coordinator
PIMS INC.
09.2021 - 02.2022
Online Digital Operations Intern
PUBLISHERS CLEARING HOUSE LLC
05.2019 - 01.2020
Online Digital Operations Intern
PUBLISHERS CLEARING HOUSE LLC
05.2018 - 08.2018
Google Ads for Beginners -
BS - Business Economics, Marketing
STATE UNIVERSITY OF NEW YORK (SUNY)