Summary
Work History
Education
Skills
Timeline
Generic
Scott Bowdouris

Scott Bowdouris

Account Management - Automotive Industry
Flower Mound,TX

Summary

Automotive marketing leader with deep experience designing and executing programs that elevate OEM and dealer network performance. Skilled at translating OEM strategy into scalable, dealer‑ready initiatives that deliver measurable impact. Committed to strengthening OEM–dealer partnerships and solving complex challenges across large, multi‑tiered networks.

Work History

Account Director, Dealer Success

Rapp
07.2022 - Current
  • Championed strategic OEM initiatives that enabled dealers to attain significant business outcomes through innovative marketing and technology solutions.
  • Key Highlights:
  • Designed OEM sales initiative to generate net positive revenues to OEM that covered the implementation and ongoing costs while increasing Dealer conversion rates by over 18% year over year.
  • Facilitated effective utilization of proprietary lead management systems and CRM platforms through comprehensive training and communication strategies for over 390 U.S.-based dealerships with 95% participation rate.
  • Orchestrated technology solution deployment, unifying OEM internal systems, dealer CRM/DMS systems, and third-party vendor systems for streamlined operations.
  • Collaborated with third-party lead sources, AI partners, and digital retailing platforms to optimize lead generation processes.
  • Analyzed performance data from AI-driven mystery shops to pinpoint deficiencies and drive improvements in lead volume and sales conversion KPIs.
  • Primary liaison among internal agency teams, OEM stakeholders, dealer board, and external technology and data partners.
  • Guided dealer success team through mentorship, cultivating a culture of growth and collaboration.

Director of Innovation

Mspark
11.2020 - 07.2022
  • Transformed our traditional marketing services company into a modern, customer-centric organization. Delivered measurable business success through integration of advanced technologies and launch of innovative media solutions. Drove strategic growth initiatives, impacting over 2,000 business customers across local and national markets.
  • Key Highlights:
  • Executed comprehensive rollout of media product expansions, integrating display, social, video and OTT/CTV to optimize direct mail strategies and drive client success.
  • Forged relationships with top demand-side platforms (DSPs) to integrate digital and traditional marketing strategies.
  • Collaborated with sales enablement teams to create and implement training programs, ensuring 50+ sales reps possess the skills and processes required to drive client success.
  • Implemented analytical approaches in campaign development and execution to foster deeper customer engagement.
  • Cultivated a collaborative culture focused on continuous learning and team mentoring.

Vice President, Automotive Solutions

Targetbase
08.2008 - 10.2020
  • Spearheaded development and execution of innovative fixed operations marketing platform for leading U.S. automotive manufacturer.
  • Led initiative to plan, design and implement advanced fixed ops marketing platform used by the OEM, field staff, and over 1,300 automotive dealers in the U.S.
  • Oversaw dealer success team initiatives aimed at optimizing marketing performance and ensuring effective utilization of platforms by training field and dealer personnel.
  • Developed and implemented data-driven strategies and analytical models to drive OEM and dealer ROI.
  • Achieved OEM’s Premier Partner Award eight times through exceptional client relationship management and continuous delivery of industry-leading service marketing results for OEM and dealers alike.
  • Facilitated cross-functional collaboration with internal teams, OEM stakeholders, and technology partners to ensure seamless integration of marketing tools and strategies.

Education

Bachelor of Business Administration -

Southern Methodist University

Skills

  • Strategic planning
  • Relationship building
  • Team management
  • Creativity and innovation
  • Program management
  • Contract and vendor management
  • Financial management
  • Team collaboration
  • Stakeholder engagement
  • Performance management

Timeline

Account Director, Dealer Success

Rapp
07.2022 - Current

Director of Innovation

Mspark
11.2020 - 07.2022

Vice President, Automotive Solutions

Targetbase
08.2008 - 10.2020

Bachelor of Business Administration -

Southern Methodist University

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Scott BowdourisAccount Management - Automotive Industry