- Learning about 3D printing creation, marketing, and design Currently selling handcrafted items locally and online
- Animal Care
- Road Trips
- Crafting and DIY Projects
- Learning from other's experience about the latest advancements and innovations in technology
Michelle Pearson
Dalton,MA
Summary
Accomplished Dealer Success Consultant with 10+ years experience in Automotive marketing in a client-facing B2B environment. Experienced with the coaching and servicing of SaaS products, with expertise in Email Marketing, Equity Mining, and ROI reporting. Currently works at Activator, a division of Dominion Dealer Solutions. Has worked directly with the one of the largest automotive groups in the country. An innovative self-starter, creative problem-solver, and team player with an eye for detail who thrives in a remote environment.
Overview
18
18
years of professional experience
Work History
Dealer Success Consultant
Activator
04.2007 - Current
- Managed email marketing for 40+ clients and monitor campaign success
- Conducted research on industry trends to strategize with dealers on targeted campaigns.
- Consistently achieved all monthly team metrics for email tracking, call logs, and campaign publications.
- Performed campaign analysis & ROI evaluations
- Discussed results, goals, and strategies during monthly reporting calls.
- Conducted analysis on internal products, features, and systems to identify bugs.
- Customer data platform (CDP) management.
Education
Bachelor of Science - Marketing
University of Massachusetts, Lowell
Lowell, MASkills
- Customer service
- Teamwork and collaboration
- Relationship building
- Account management
- Strategic planning
- CDP Management
- Salesforce Lightning
- Microsoft 365 & Google Suite
- Hubspot CRM
- Stensul Creation Platform
Interests
Timeline
Dealer Success Consultant
Activator
04.2007 - Current
Bachelor of Science - Marketing
University of Massachusetts, Lowell
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