Years of professional experience
Scott Hauman
Brand Strategy Leader & Innovation Activator
Ann Arbor,MI
Summary
Brands that inspire passion change the world. I transform indifferent audiences into passionate brand evangelists. I am called to help companies transform their brands and future-proof their operations through the fusion of behavioral insights, creative strategies, and design thinking. I am a visionary leader and creative strategist with a proven track record in steering organizations toward success through strategic brand planning and effective brand management. I bring skills in building cohesive teams, driving innovation, and enhancing operational efficiency to achieve business objectives.
Overview
25
25
12
12
IP development and deployment experience
15
15
Global ad agency experience
Work History
SVP, Growth & Innovation
Hart
Toledo, United States
09.2023 - Current
- In my role as SVP, Growth & Innovation at Hart in Toledo, Ohio, I find and spearhead brand transformation consulting projects by combining design-thinking practices and insight-driven research
- By focusing on leveraging our agency's expertise, creativity, and IP, I am able to produce positive and measurable impacts for our clients
- While my core remit is enterprise-wide growth and IP development, I am also the agency's Employee Experience (EX) practice leader, consulting director and workshop facilitator
Board Member | Global Chief Brand Officer
Firebolt Group
Detroit Metropolitan Area
03.2022 - 08.2023
- In my role as the Global Chief Brand Officer at Firebolt Group, I led the development and implementation of sales-driving field marketing and branding programs to support our positioning mission
- Spearheading the launch into new verticals such as cannabis, sports, and specialty retail, I drove business growth and ensured brand governance and trajectory
Chief Innovation Officer
The Integer Group
Dallas, United States
02.2021 - 03.2022
- In my role as Chief Innovation Officer at The Integer Group, I was responsible for leading the creation, development, and execution of innovative strategies to drive growth for clients and the enterprise
- By surfacing next-generation ideas and platforms, I played a key role in operationalizing cutting-edge solutions to stay ahead in the market
EVP, Strategy & Innovation
The Integer Group
Dallas/Fort Worth Area
11.2019 - 02.2021
- In my role as EVP of Strategy & Innovation at The Integer Group, I was accountable for the performance and development of the Insight & Strategy department
- I provided leadership to various commerce-driving units, including shopper marketing planning, data & analytics, ecommerce, experience strategy, and retail strategy
- Additionally, I was responsible for advancing intellectual property from multiple office locations, contributing to the company's overall success
SVP, Insight & Strategy
The Integer Group
Dallas/Fort Worth Area
08.2016 - 11.2019
- In my role as SVP of Insight & Strategy at The Integer Group, I provided senior-level leadership to drive commerce-driving strategies and elevate agency work for clients' brands
- By managing a team of 20 professionals, I spearheaded the evolution of departmental thinking, tools, and research methods to ensure the department played an integral role in achieving strategic growth in the Dallas office
Co-Founder, Partner, Chief Strategy Officer
NewFoundry
Ann Arbor, Michigan
01.2013 - 08.2016
- Company Overview: a leading innovation studio in Ann Arbor, Michigan, offering Product Development as a Service
- In my role as Co-Founder, Partner, and Chief Strategy Officer at NewFoundry, I spearheaded strategic initiatives to drive brand development, product innovation, and marketplace engagement
- Through a collaborative effort with my partners, we successfully merged to form NewFoundry
- A leading innovation studio in Ann Arbor, Michigan, offering Product Development as a Service
Co-Founder, Chief Brand Strategist
Lingo
Ann Arbor, United States
09.2011 - 01.2013
- Company Overview: a branding studio that specializes in helping organizations define themselves through strategic brand naming and identity design
- As the Co-Founder and Chief Brand Strategist at Lingo, I founded a branding studio that specializes in helping organizations define themselves through strategic brand naming and identity design
- I led the team in building brand platforms for clients, focusing on purpose-led communication and powerful positioning
- My role involved managing the full P&L, driving new business development, and establishing agency thought leadership
- A branding studio that specializes in helping organizations define themselves through strategic brand naming and identity design
Sr. Shopper Marketing Manager
Coca-Cola Refreshments
Detroit Metropolitan Area
03.2011 - 08.2011
- In my role as Sr
- Shopper Marketing Manager at Coca-Cola Refreshments for large stores in the northern region, I led initiatives to connect with shoppers at retail, driving growth and building brand equity
- By representing the 'shopper voice,' I delivered valuable insights to guide strategic decision-making and enhance the shopper experience
Director, Brand Strategy
Daggerfin
Rochester, United States
01.2009 - 03.2011
- As the Director of Brand Strategy at Daggerfin in Rochester, Michigan, I led a team in developing strategic brand development services to shape future demand for client products
- I spearheaded key accounts in strategic planning, driving integrated marketing solutions with smart insights to enhance brand visibility and market presence
Vice President, Strategy + Planning
Q LTD
Ann Arbor, United States
01.2005 - 01.2009
- In my role as Vice President of Strategy + Planning at Q LTD, I led the agency's brand consulting practice, overseeing the development and implementation of brand assets, content strategy, design services, and advertising for clients
- I also provided guidance on brand standards, governance, and internal brand building activities
Account Supervisor/Brand Strategist
Re:group, Inc.
Ann Arbor, United States
01.2003 - 01.2004
- In my role as Account Supervisor/Brand Strategist at Re:group, Inc., I led client leadership on the University of Michigan Health System account
- I provided supervision and perspective to agency outputs, ensuring exceptional creative product delivery and relationship growth
Senior Brand Strategist
Hart Associates
Maumee, United States
01.2000 - 01.2003
- As a Senior Brand Strategist at Hart Associates, I played a key role in establishing and executing brand strategies for our clients
- Working with a diverse team of experts, I contributed to insights generation, strategic planning, and thought leadership within the agency
Education
Bachelor of Arts - Geography/Urban Planning
Calvin University
Grand Rapids, MI 09.1990 - 05.1995
Skills
- Brand Strategy & Design
- Employee Experience Strategy & Planning
- Customer Experience Strategy & Planning
- Brand Experience Design & Research
- Omnichannel Strategy & Marketing
- Innovation Planning & Management
- Growth Strategy & Business Development
- Thought Leadership Development & Design
Certification
- Certified HEX Practitioner® | Holistic Employee Experience | London, UK | January 2022
- Author of Brand Stance | Published 2019 | www.brandstance.com
Timeline
SVP, Growth & Innovation
Hart
09.2023 - Current
Board Member | Global Chief Brand Officer
Firebolt Group
03.2022 - 08.2023
Chief Innovation Officer
The Integer Group
02.2021 - 03.2022
EVP, Strategy & Innovation
The Integer Group
11.2019 - 02.2021
SVP, Insight & Strategy
The Integer Group
08.2016 - 11.2019
Co-Founder, Partner, Chief Strategy Officer
NewFoundry
01.2013 - 08.2016
Co-Founder, Chief Brand Strategist
Lingo
09.2011 - 01.2013
Sr. Shopper Marketing Manager
Coca-Cola Refreshments
03.2011 - 08.2011
Director, Brand Strategy
Daggerfin
01.2009 - 03.2011
Vice President, Strategy + Planning
Q LTD
01.2005 - 01.2009
Account Supervisor/Brand Strategist
Re:group, Inc.
01.2003 - 01.2004
Senior Brand Strategist
Hart Associates
01.2000 - 01.2003
Bachelor of Arts - Geography/Urban Planning
Calvin University
09.1990 - 05.1995
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