Scott Ironside
Denton,TX
Summary
Performance-driven National Sales Manager with over 31 years' experience meeting sales goals. Skilled with motivating and driving team members to exceed performance targets. Enthusiastic and passionate trainer committed to outperforming the competition. Offering Automotive Aftermarket expertise and 31 years of experience.
Overview
33
33
years of professional experience
Work History
National Sales Manager
Huf Baolong Electronics North America – IAM
01.2019 - Current
- Establishes sales objectives by forecasting and developing annual sales quotas for account base; projecting expected sales volume and profit for existing and new products
- Responsible for distribution in the United States and Canada
- Key accounts such as; Advance Auto Parts, CARQUEST, O’Reilly’s AP, AutoZone, WURTH Int., Canadian Tire
- Managed accounts to retain existing relationships and grow share of business.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Prepared sales presentations for clients showing success and credibility of products.
- Analyzed industry trends to maintain a competitive edge in pricing strategies and product offerings.
- Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
Director of Sales - East
Huf Baolong Electronics North America – IAM
01.2017 - 01.2019
Eastern Regional Sales Manager
Huf Baolong Electronics North America – IAM
01.2015 - 01.2017
Director of Sales
Sunex International
01.2010 - 01.2015
- Key Account responsible for the distribution of the product brands in the United States and Canada with an Annual Sale plan exceeding $10 Million
- Key accounts such as; Integrated Supply Network, G2S, Medco Tool, M Eagle and Midstate Tool
- Evaluate account base to maximize sales, profitability and product line focus
- Coordinate with Product Management on product development; on-going line reviews, evaluate new products, packaging creation, pricing, and introduction to market
- Inventory control to maintain fill rates, establish ordering forecasts and product obsolescence
- Generate promotional calendars to maintain focus on product line, participation in trade show and conduct training seminars of account sales personnel
- Accomplishments: 12% sales increase over prior year in 2014, $10M in sales with $4.4M margin contribution
- Exceed all personal goals and expectations of superiors 2008 - 2014.
National Sales Manager
Sunex International
01.2002 - 01.2008
Regional Sales Manager
Sunex International
01.1999 - 01.2001
Territory Manager
Tenneco Automotive
01.1991 - 01.1998
- Maintain and service existing accounts to insure increased sales and profitability for a Statewide Distribution Center.
Education
B.S. Business Administration - Business And Marketing
Florida International University
Miami, FL01.1989
Skills
- Proficient in Microsoft Office, Powerpoint
- National account management
- New Business Development
- Sales Reporting
- Business Analytics
- Salesforce Software
- Sales Strategies
- Competitive Analysis
Professional Overview
Results-motivated Sales and Marketing professional with over 30 years of experience in the automotive and tool and equipment aftermarkets. Develop and implement strategic sales plans to achieve corporate objectives. Proven abilities in team coordination, marketing and product management, profit enhancement, negotiation skills, sales growth from current and new business. Have significant relationships with key market businesses.
Timeline
National Sales Manager
Huf Baolong Electronics North America – IAM
01.2019 - Current
Director of Sales - East
Huf Baolong Electronics North America – IAM
01.2017 - 01.2019
Eastern Regional Sales Manager
Huf Baolong Electronics North America – IAM
01.2015 - 01.2017
Director of Sales
Sunex International
01.2010 - 01.2015
National Sales Manager
Sunex International
01.2002 - 01.2008
Regional Sales Manager
Sunex International
01.1999 - 01.2001
Territory Manager
Tenneco Automotive
01.1991 - 01.1998
B.S. Business Administration - Business And Marketing
Florida International University
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