Accomplished Market VP focused on driving sales growth and enhancing customer relationships. Known for leveraging data insights to identify opportunities, ensuring team alignment, and executing strategic initiatives.
Overview
36
36
years of professional experience
Work History
Market VP
Flowers Bakeries Sales of AL., LLC
Birmingham, Alabama
04.2022 - Current
Established and maintained relationships with key customers to support business objectives and grow sales.
Collaborated with my ASD's on major decisions regarding company-wide initiatives involving Walmart presub, Kroger governance, and customer days of service requirements.
Analyzed company BOBJ reports to identify opportunities for growth within existing markets and customers.
Cultivated a culture of collaboration among the shipping team and the sales team to facilitate cross-functional execution. Maintained daily shipping and sales team load calls to identify opportunities early.
Maintained weekly sales calls with ASDs to share important customer information on promotions, and to share opportunities within their market on missed sales.
Conducted performance reviews and provided feedback to ASD's for career development and self-development.
Drive ASD's and IDP's to use the Flowers Foods five fundamentals daily: Displays, Customer Relations, Time Schedule and Callbacks, Space and Position, and Distribution, with the extra one being Merchandising.
Execute pricing for all AL sales independent customers for period promotions.
Maintained open communication and relationships with IDPs.
Maintained weekly order check dashboard calls with ASD's.
Market VP
Flowers Baking Co of Birmingham, LLC
Birmingham, Alabama
08.2019 - 04.2022
Market VP
Flowers Baking Co. of Lynchburg, LLC
Lynchburg, Virginia
11.2017 - 08.2019
Director of Sales
Flowers Baking Co. of Birmingham, LLC
Birmingham, Alabama
04.2013 - 11.2017
Branch Sales Manager
Flowers Baking Co. of Birmingham, LLC
Birmingham, Alabama
11.2012 - 04.2013
Branch Sales Manager
Flowers Baking Co. of Opelika, LLC
Opelika, Alabama
11.2008 - 11.2012
Operations Manager
Flowers Baking Co. of Opelika, LLC
Opelika, Alabama
05.2006 - 05.2008
Owner/Operator
Murphey Distributorship
Opelika, Alabama
06.1995 - 05.2006
Independent contractor.
Company Route Operator
Flowers Baking Co. of Opelika, LLC
Opelika, Alabama
05.1990 - 06.1995
Operated company route for Flowers Baking of Opelika