SCOTT PRATER
San Antonio,TX
Summary
Results-oriented Sales and Business Development Executive with 20 years of experience driving multimillion-dollar growth through territory expansion and high-performing team leadership. Skilled in forging executive-level partnerships and refining go-to-market strategies to excel in competitive landscapes. Committed to developing sales talent and delivering quality outcomes in dynamic environments.
Overview
17
17
years of professional experience
4
4
Certifications
Work History
Regional Dealer Services Director / Business Development Manager
TrueCar
Santa Monica
11.2019 - 02.2026
- Achieved recognition as top business development manager for four consecutive years.
- Led regional growth strategy via data-driven dealer partnerships and consultative selling.
- Developed and implemented sales strategies, resulting in consistent achievement of monthly quotas.
- Managed nationwide team of 12 sales and service professionals, fostering accountability and enhancing performance.
- Mentored over 12 leaders into regional manager and business development manager roles, reducing ramp-up time.
- Consulted with dealer principals, GMs, and executive leadership to enhance market share and revenue.
- Collaborated with cross-departmental teams to deliver actionable insights for go-to-market products and strategies.
- Transitioned from client success manager to regional manager in 2020, achieving 99% product adoption portfolio-wide.
Dealer Success Manager
Cox Automotive
San Antonio
03.2014 - 08.2019
- Developed and executed market strategies aligned with dealer financial and operational goals.
- Drove territory growth by implementing targeted strategies for largest third-party automotive digital advertising platform.
- Built trusted relationships with dealership owners, GMs, and senior decision-makers.
- Managed customer relationships, enhancing satisfaction and loyalty across multiple accounts.
- Conducted market analysis to identify emerging trends and potential opportunities.
- Trained and mentored team members to enhance product knowledge and sales techniques.
- Promoted company's products and services at trade shows and conferences, increasing brand visibility.
- Enhanced leadership skills through advanced coursework at N.A.D.A. headquarters in Washington D.C.
Sales Representative – Home Healthcare & Respiratory Services
Apria Healthcare
San Antonio
01.2009 - 01.2013
- Increased therapy starts by over 200% across assigned accounts through targeted growth strategies.
- Built strong referral relationships with physicians and hospital case managers.
- Cultivated relationships with healthcare providers and patients to improve service delivery and satisfaction.
- Expanded oxygen and respiratory therapy services, ensuring full Medicare compliance to support patient access.
- Resolved customer inquiries through effective communication strategies, enhancing client experience and retention.
- Collaborated with team members to streamline sales processes and boost efficiency.
- Provided training and support to new sales staff on company products and policies.
- Recognized as Rookie of the Year and received Circle of Excellence honors.
Skills
- Business development
- Market expansion
- Sales strategy development
- Negotiation and closing
- Consultative selling
- Account retention
- Market analysis
- Data analysis
- Revenue leadership
- Strategic planning
- Expense control
- Performance improvement
- Territory strategies
- Customer management
- Executive management
- Team coaching
- Team building
- Mentorship
- Department collaboration
- Relationship building
- Problem solving
- Decision making
- Adaptability to change
- Interpersonal communication skills
Core Expertise
- Sales & Revenue Leadership
- Business Development
- Market Expansion
- Executive Relationships
- Team Leadership & Coaching
- Negotiation & Closing
- Account Retention & Growth
- Strategic Planning
- Budgeting & Expense Control
- Performance Optimization
Professional Highlights
- #1 Business Development Manager at TrueCar — four consecutive years
- President’s Club, Cox Automotive (2015, 2017)
- Achieved 113% revenue growth in one year as a Regional Director
- Rookie of the Year, Apria Healthcare; Top 5 nationally
- Led first team to exceed $2M in revenue in year one
- Achieved 200%+ growth in key healthcare service lines
Accomplishments
TrueCar - Top Regional Manager Q1, Q2, Q3, Q4 2021
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certification
N.A.D.A. - Core Dealership Competencies
Timeline
Regional Dealer Services Director / Business Development Manager
TrueCar
11.2019 - 02.2026
Dealer Success Manager
Cox Automotive
03.2014 - 08.2019
Sales Representative – Home Healthcare & Respiratory Services
Apria Healthcare
01.2009 - 01.2013