SCOTT PRATER
Work Preference
Summary
Strategic Sales and Business Development Executive with 20 years driving growth through territory expansion and team leadership. Expert in forging executive partnerships and refining go-to-market strategies in competitive environments. Proven Regional Dealer Services Director specializing in business development, negotiation, and team performance, focused on achieving results through strategic partnerships and consultative selling.
Overview
17
17
years of professional experience
5
5
Certifications
Work History
Regional Dealer Services Director / Business Development Manager
TrueCar
Santa Monica, CA
11.2019 - 02.2026
- Achieved recognition as top business development manager for four consecutive years.
- Led regional growth strategy via data-driven dealer partnerships and consultative selling.
- Developed and implemented sales strategies, achieving consistent monthly quota attainment.
- Managed nationwide team of 12 sales and service professionals, fostering accountability and enhancing performance.
- Mentored over 12 leaders into regional manager and business development manager roles, reducing ramp-up time.
- Consulted with dealer principals, GMs, and executive leadership to drive market share growth and revenue increase.
- Collaborated with cross-departmental teams to provide actionable insights for go-to-market products and strategies.
- Transitioned from client success manager to regional manager in 2020, achieving 99% product adoption portfolio-wide.
Dealer Success Manager
Cox Automotive
San Antonio, TX
03.2014 - 08.2019
- Executed market strategies that aligned with dealer financial and operational goals, driving increased engagement.
- Drove territory growth through targeted strategies for largest third-party automotive digital advertising platform, contributing to brand prominence.
- Built trusted relationships with dealership owners, GMs, and senior decision-makers.
- Managed customer relationships to enhance satisfaction and loyalty across multiple accounts, fostering long-term partnerships.
- Conducted market analysis to identify emerging trends and potential opportunities.
- Trained and mentored team members to enhance product knowledge and sales techniques.
- Promoted company's products and services at trade shows and conferences, increasing brand visibility.
- Enhanced leadership skills through advanced coursework at N.A.D.A. headquarters in Washington D.C.
Sales Representative – Home Healthcare & Respiratory Services
Apria Healthcare
San Antonio, TX
12.2008 - 12.2013
- Increased therapy starts by over 200% across assigned accounts through targeted growth strategies.
- Established referral relationships with physicians and hospital case managers, enhancing patient access to services.
- Cultivated relationships with healthcare providers and patients to improve service delivery and satisfaction.
- Expanded oxygen and respiratory therapy services while ensuring Medicare compliance, facilitating improved patient access.
- Resolved customer inquiries through effective communication strategies, enhancing client experience and retention.
- Worked with team members to streamline sales processes, improving overall operational effectiveness.
- Provided training and support to new sales staff on company products and policies.
- Recognized as Rookie of the Year and received Circle of Excellence honors.
Skills
- Business development
- Sales strategy
- Market expansion
- Negotiation and closing
- Consultative selling
- Account retention
- Revenue leadership
- Strategic planning
- Territory strategies
- Market analysis
- Data analysis
- Expense management
- Performance enhancement
- Customer management
- Executive management
- Team coaching
- Team building
- Mentorship
- Cross-department collaboration
- Relationship building
- Decision making
- Problem solving
- Adaptability to change
- Interpersonal communication
Core Expertise
- Sales & Revenue Leadership
- Business Development
- Market Expansion
- Executive Relationships
- Team Leadership & Coaching
- Negotiation & Closing
- Account Retention & Growth
- Strategic Planning
- Budgeting & Expense Control
- Performance Optimization
Professional Highlights
- #1 Business Development Manager at TrueCar — four consecutive years
- President’s Club, Cox Automotive (2015, 2017)
- Achieved 113% revenue growth in one year as a Regional Director
- Rookie of the Year, Apria Healthcare; Top 5 nationally
- Led first team to exceed $2M in revenue in year one
- Achieved 200%+ growth in key healthcare service lines
Accomplishments
TrueCar - Top Regional Manager Q1, Q2, Q3, Q4 2021
Certification
N.A.D.A. Academy
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Full Professional
Quote
Experience is a hard teacher because she gives the test first, the lesson after.
Vernon Law
Interests
Running
Volunteering
Mentoring
Timeline
Regional Dealer Services Director / Business Development Manager
TrueCar
11.2019 - 02.2026
Dealer Success Manager
Cox Automotive
03.2014 - 08.2019
Sales Representative – Home Healthcare & Respiratory Services
Apria Healthcare
12.2008 - 12.2013