Scott Sywyk
Palm Coast,FL
Summary
Dynamic eCommerce professional with proven expertise in driving online sales, ROIs, and profit margins. Skilled in leveraging SEO techniques and data-driven insights to enhance brand visibility and boost conversions across various platforms. Effective leader with hands-on experience in managing cross-functional teams and streamlining eCommerce operations for sustained business growth. Adept in leveraging metrics, data, and insights to make key decisions, shape strategies, and transform campaigns.
Overview
18
18
years of professional experience
1
1
Certification
Work History
E-commerce Operations Manager, Owner, & President
BikiniEmporium.com
Palm Coast, FL
01.2024 - Current
- Drive revenue growth by identifying emerging business opportunities, formulating robust sales strategies, and leveraging industry insights to guide strategic decision-making.
- Update the website with new products, ensuring accurate product imagery and pricing across all product categories.
- Enhance financial transparency through comprehensive quarterly account overviews.
- Manage technology and online platforms, including overseeing the Shopify platform and ensuring consistent website maintenance.
- Prepare reports evaluating strategy effectiveness and provide recommendations for inventory management based on sales data.
- Lead cross-functional teams, ensuring software developers, copywriters, and designers consistently execute established strategic plans.
- Strategic Revenue Growth: Accelerated top-line growth by identifying high-potential business opportunities and implementing sales strategies backed by real-time industry trend analysis by using Google Analytics with Google Ad’s platform.
- Shopify Platform Ecosystem: Governed the end-to-end Shopify environment, managing complex product launches with Walmart.com, ensuring 100% pricing accuracy across all lines, and overseeing site stability.
- Data-Driven Inventory Management: Leveraged sales metrics and quarterly financial accounts to optimize stocking levels, reducing overhead and improving fulfillment efficiency.
- Agile Project Leadership: Directed cross-functional workflows between software developers, designers, and copywriters to ensure technical and creative deliverables met rigorous strategic standards.
- Operational Transparency: Standardized financial reporting by providing comprehensive quarterly overviews, bridging the gap between daily operations and executive-level financial goals.
- Continuous Improvement: Monitored and reported on the efficacy of business strategies, utilizing performance data to pivot operations in response to market shifts.
SEO and eCommerce Specialist
Original Granite Bracket
St. Augustine, FL
01.2024 - 01.2026
- Drive system efficiency and reliability by leading IT projects, including spearheading new product listings with Walmart, Amazon, Lowe’s and Menards & Etsy platforms using SEO tools (SEMrush, etc.) to analyze SEO information and improve product listings.
- Increase technological capabilities by installing software and hardware while training staff to maximize technology utilization.
- Lead engagements, addressing staff IT needs and reporting issues to management to facilitate remediation while attending meetings.
- Collaborate with cross-functional team, assisting with eCommerce data entry.
- Expanded online visibility by monitoring and updating eCommerce product listings, resulting in 30% boost in sales.
- Streamlined operations by troubleshooting and resolving IT issues promptly, coordinating with external sources as required.
- Improved system reliability by teaming with partner sites to ensure proper connection and functioning of data and IT systems.
- Conducted quality analysis of IT systems, recommending actionable improvements to management.
eCommerce Manager, Owner, & President
PrettyFitFashions.com
Miami, FL
01.2021 - 01.2025
- Accelerate revenue growth by identifying new business opportunities, developing sales strategies, and leveraging industry insights/trends to execute strategic decisions.
- Refresh website with new products, uploading product pictures and ensuring correct pricing across all product lines.
- Broaden financial transparency with overviews of quarterly accounts.
- Oversee technology and platform management, including Shopify platform, while maintaining website.
- Report on strategy efficacy and inform stocking decisions based on sales metrics.
- Lead cross-functional team, ensuring software developers, copywriters, and designers adhere to preset strategies.
- Generated 30% in sales quarterly, reaching and enticing target market with sales offers using tools including HubSpot.
- Opened lucrative revenue streams by creating and growing strong online presence across social media platforms.
- Optimized website and marketing effectiveness based on analysis of traffic and implementing creative SEO copy.
- Boosted website visibility, traffic, and revenues through SEO-backed keywords, descriptions, and tagging.
District Sales Training Manager
2020 Companies
Miami, FL
01.2022 - 01.2024
- Scheduled and facilitated training sessions, tailoring content to address marketing and promotional needs.
- Collected valuable customer feedback, providing product recommendations accordingly.
- Streamlined brand merchandise compliance territory-wide, reporting sales, schedules, and activities.
- Coached and mentored all associates (full-/part-time), driving performance.
- Bolstered sales 70% and product awareness through targeted training and customer engagement, while fostering strong retailer relations.
- Successfully achieved and maintained program KPIs both monthly and quarterly through weekly/monthly sales meetings, training new hires, and implementing monthly store sales contests.
- Increased product awareness by demonstrating HP products for management, staff, and customers across 15 stores.
Technical Support Account Manager
Shift4 Payments
Tamarac, FL
01.2021 - 01.2022
- Heightened performance by diagnosing and resolving technical eCommerce issues with Shift4Shop, including working with customers to troubleshoot problems.
- Administered real time technical support through multiple channels leveraging knowledge of platform updates and new feature releases.
- Dissolved common pain points by isolating recuring problems based on review of logs, while identifying common trends.
- Enabled 3dccart, including services and partner integrations, to remain up and running by diagnosing and resolving issues.
eCommerce Director
AmericasSwapShop
Miami, FL
01.2019 - 01.2021
- Enhanced online retail sales presence through promotions, website updates, and advertising strategies.
- Created sustainable revenue streams via audience expansion and online marketplace sales (Amazon FBA).
- Seized growth opportunities by researching new media platforms, trends, and industry insights.
- Secured new media partnerships while defining paid social media advertising budgets and strategies.
- Established competitive advantage by incorporating trends and technologies into digital retail marketing.
- Grew profit margin 99% in 2019 by developing and rolling out integrated marketing campaigns.
- Heightened brand awareness using social media strategies, campaigns, and plans monitoring effectiveness via web analytics.
Social Media - eCommerce
Flytec Computers
Miami, FL
01.2017 - 01.2018
- Generated sustainable revenue streams by expanding audiences, rolling out targeted ad campaigns, and building brand awareness, customer loyalty, and community engagement.
- Spearheaded social media strategies and initiatives, boosting sales, driving promotions through Amazon Seller Central, and maintaining consistent brand image.
- Scaled ROI, transformed campaigns, and designed content/visuals that enticed target audiences and drove conversions using social media metrics and consumer data.
Retail Store Manager
AT&T
Daytona Beach, FL
01.2024
Field Sales Manager
2020 Companies-Samsung
Daytona Beach, FL
01.2024
In-Home Technical Expert
Asurion
Miami, FL
01.2019 - 01.2021
Senior Sales Supervisor Technology
Office Depot
Miami, FL
01.2018 - 01.2019
Computer Science Professor & Technical Trainer
Miami-Dade Community College
Miami, FL
01.2008 - 01.2017
eCommerce Data Entry & Site Operations
DesirableFashions.com
Homestead, FL
01.2014 - 01.2017
South Miami Area Sales Manager
Market Source, HP
Miami, FL
01.2014 - 01.2015
Education
Master of Arts - Administrative Studies with Information Technology Focus
Barry University
Miami Shores, FLBachelor of Science - Information Technology with Information Systems Focus
Barry University
Miami Shores, FLDiploma in Recreational Management - undefined
Algonquin College
Ottawa, CANSkills
- Business Development
- Strategic Planning
- Search Engine Optimization (SEO)
- Digital Marketing Strategies
- Social Media Marketing
- Leadership
- Sales Strategy
- Customer Engagement
- Brand Awareness
- Data & Web Analytics
- Communications
- Customer Service & Support
- Key Performance Indicators (KPIs)
- Product Knowledge
- Technical Support
- Troubleshooting
Certification
- Digital Marketing & eCommerce Professional Certificate, In Progress
- AI-Powered Shopping ads Certification, 01/01/25
- AI-Powered Performance Ads Certification, 01/01/25
- Certified Google IT Support Professional, 01/01/21
- Google Technical Support Fundamentals, 01/01/21
- Certified Wireless Network Professionals-Certified Wireless Technician
- Hootsuite Certified in Social Media Marketing
- Hootsuite Platform Certification
- Google Analytics for Beginners
- Ecommerce Analytics: From Data to Decisions
- Certified eCommerce Consultant & Certified Project Manager E-Business, 01/01/19
Professional Development
- Crisis Intervention: Methods of Dealing with Difficult & Self-Injurious Behavior, Canadian Institute for Conflict Resolution
- Managing Change and Diversity in the Community, Ottawa Police Department
- Third-Party Neutral, Canadian Institute for Conflict Resolution
Timeline
E-commerce Operations Manager, Owner, & President
BikiniEmporium.com
01.2024 - Current
SEO and eCommerce Specialist
Original Granite Bracket
01.2024 - 01.2026
Retail Store Manager
AT&T
01.2024
Field Sales Manager
2020 Companies-Samsung
01.2024
District Sales Training Manager
2020 Companies
01.2022 - 01.2024
eCommerce Manager, Owner, & President
PrettyFitFashions.com
01.2021 - 01.2025
Technical Support Account Manager
Shift4 Payments
01.2021 - 01.2022
eCommerce Director
AmericasSwapShop
01.2019 - 01.2021
In-Home Technical Expert
Asurion
01.2019 - 01.2021
Senior Sales Supervisor Technology
Office Depot
01.2018 - 01.2019
Social Media - eCommerce
Flytec Computers
01.2017 - 01.2018
eCommerce Data Entry & Site Operations
DesirableFashions.com
01.2014 - 01.2017
South Miami Area Sales Manager
Market Source, HP
01.2014 - 01.2015
Computer Science Professor & Technical Trainer
Miami-Dade Community College
01.2008 - 01.2017
Master of Arts - Administrative Studies with Information Technology Focus
Barry University
Bachelor of Science - Information Technology with Information Systems Focus
Barry University
Diploma in Recreational Management - undefined
Algonquin College