Scott Thelen
Cocoa
Summary
Sales professional driving revenue growth through strategic territory development and strong partnerships. Expertise in national account management and market expansion strategies enhances organizational success.
Overview
30
30
years of professional experience
Work History
Business Development Director
Bison Profab
Magnolia
01.2026 - 05.2026
- Pioneered first outside sales position in company history, establishing a foundation for future sales strategies.
- Conducted 100% prospecting to develop new customer base, expanding company reach.
- Promoted and sold custom electrical enclosures, increasing market presence.
District Sales Manager
SEW-EURODRIVE USA
Lyman
05.2024 - 11.2025
- Drove district sales operations, achieving revenue growth across assigned territories through targeted sales strategies and territory development.
- Pursued new business opportunities, facilitating market expansion within targeted industries through strategic planning and negotiation.
- Strengthened partnerships with distribution channels, original equipment manufacturers, and key national accounts, enhancing market reach.
- Led customer engagement initiatives, delivering product presentations and technical training to support adoption and retention of motion control and industrial machinery solutions.
- Collaborated closely with engineering, manufacturing, and leadership teams to align sales strategies with operational capabilities and product offerings.
- Monitored sales performance and evaluated pipeline progress, utilizing forecasting to inform decision-making and improve reporting metrics.
Sales Manager
Millerbernd Mfg.
Winsted
01.2022 - 03.2024
- Directed sales operations for the Midwest region pole division, aligning sales strategies with division goals and market demands.
- Expanded and strengthened relationships with domestic and international customers, resulting in increased revenue and enhanced market engagement.
- Collaborated cross-functionally with manufacturing and leadership teams to ensure effective P&L oversight and operational execution, aligning financial performance with strategic objectives.
Sales Manager
Titan Machinery
La Crosse
08.2020 - 01.2022
- Sold major brand construction equipment across Southeast Minnesota and Wisconsin, enhancing territory development and expanding market share.
- Cultivated customer relationships, fostering long-term equipment demand and encouraging repeat purchases.
- Provided consultative support to buyers, guiding equipment selection and utilization for operational efficiency.
- Conducted on-site visits and product presentations to showcase equipment capabilities and tailor solutions to customer requirements.
Sales Representative
Silver State Wire Rope
Las Vegas
05.2019 - 05.2020
- Developed market share for satellite division in northern Nevada's mining sector, contributing to overall sales growth.
- Executed targeted sales strategies to penetrate specialized industrial segment, resulting in increased customer engagement.
- Built foundational customer relationships in niche territory, facilitating long-term growth opportunities.
Marine Sales Manager
Contractors and Industrial Supply
Nashville
10.2018 - 08.2019
- Launched and expanded new marine division, increasing business reach from local to nationwide coverage.
- Drove customer acquisition and market growth initiatives in targeted sectors.
- Supported customers in developing prototypes for patented lifting device, offering consultative expertise in rigging and lifting solutions.
Sales Manager
Thern Inc.
Winona
01.2002 - 05.2018
- Directed inside and outside sales teams, customer service, and marketing personnel to enhance sales performance and increase market penetration.
- Led hiring, performance evaluations, and goal-setting for sales and marketing departments, aligning team objectives with overall business strategy.
- Managed nationwide tradeshows, coordinating preshow marketing, booth design, and presentations to maximize engagement and brand visibility.
Field Sales Director
Thern Inc.
Winona
01.1996 - 01.2002
- Oversaw sales operations across 14 states, Eastern Canada, and the Middle East, resulting in expanded territory development and increased market share.
- Held strategic decision-making authority for sales and marketing functions, aligning initiatives with overall business objectives.
- Expanded distribution networks and executed new market entry strategies for emerging product lines.
- Trained and directed independent manufacturer representatives, improving field sales execution through targeted coaching and support.
- Designed and facilitated annual sales meetings, developing training content aligned with strategic sales goals.
Education
Bachelor's Degree - Business Administration/Marketing
University of Wisconsin
Eau Claire, WIAA Degree -
Fergus Falls Community College
Skills
- Territory Development
- Sales Strategies
- Pipeline Evaluation
- Pricing Evaluation
- Negotiation
- Market Trend Interpretation
- Willingness to Travel
- Microsoft Office
- Strategic Planning
- Customer Consultation
- Communication
- National Account Management
- Sales Forecasting
- Contract Negotiation
- Various CRM Programs
- Leadership
- Solution selling
- Channel development
- International business
Personal Information
Title: Regional Sales Director
Timeline
Business Development Director
Bison Profab
01.2026 - 05.2026
District Sales Manager
SEW-EURODRIVE USA
05.2024 - 11.2025
Sales Manager
Millerbernd Mfg.
01.2022 - 03.2024
Sales Manager
Titan Machinery
08.2020 - 01.2022
Sales Representative
Silver State Wire Rope
05.2019 - 05.2020
Marine Sales Manager
Contractors and Industrial Supply
10.2018 - 08.2019
Sales Manager
Thern Inc.
01.2002 - 05.2018
Field Sales Director
Thern Inc.
01.1996 - 01.2002
Bachelor's Degree - Business Administration/Marketing
University of Wisconsin
AA Degree -
Fergus Falls Community College