Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Interests
Timeline
Software & Tools
Creative Philosophy
Curiosities
Awards
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Scott Vigneault

Scott Vigneault

Haverhill,ME

Summary

Creative Director with expertise in brand development, campaign strategy, and design. Experienced in building brands that connect with audiences and drive measurable results. Skilled in leading creative systems that align business goals with storytelling informed by neuroscience principles. Proven track record of managing high-performing teams, fostering collaboration, and delivering audience-focused campaigns that increase engagement, loyalty, and conversions.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Director of Creative Services Marketing

Loftware
Portsmouth, NH
05.2007 - 02.2025
  • Led the overhaul of global creative operations, reducing design cycle time by 40% and turnaround by 30% through automation and reusable frameworks.
  • Spearheaded brand evolution across 15+ markets, unifying visual language, voice, and UX across digital and physical touch points.
  • Designed neuroscience-informed messaging systems to increase retention and engagement across campaigns, white papers, and digital channels.
  • Built and scaled a creative intake, asset library, and self-service system, enabling rapid creative deployment during $100M+ marketing pushes.
  • Lead brand direction, creative execution, and campaign development for internal teams across product marketing, demand generation, partner marketing, and events. Partner with stakeholders and external agencies to deliver consistent, on-brand creative across digital, print, and presentation formats.
  • Defined and evolved brand expression across web, social, events, and sales enablement materials, ensuring clarity and alignment with business strategy.
  • Partnered with product and marketing teams to create cohesive narratives for multi-audience campaigns in regulated, B2B software markets.
  • Guided designers, writers, and contractors with constructive, actionable feedback — focusing on skill development and quality improvement.
  • Introduced AI-based design, voiceover, and workflow tools to improve production speed and maintain brand consistency.
  • Collaborated with external agencies to co-develop campaign concepts and manage execution, ensuring visual and verbal alignment.
  • Balanced strategic thinking with hands-on design, producing layouts, presentation systems, and campaign creative.
  • Elevated company reputation through consistent delivery of high-quality creative content.
  • Monitored industry trends to keep creative materials fresh and engaging.
  • Streamlined the creative process for quicker project turnaround times, improving efficiency within the department.
  • Supervised creative team in brand, image, and daily topical promotion.

Senior Designer

The Creative Group
Boston, MA
09.2000 - 08.2003
  • Delivered end-to-end creative services for B2B/B2C clients in healthcare, finance, fashion, and tech.
  • Crafted campaigns from concept to launch, integrating brand storytelling, UX, illustration, motion, and copy.
  • Resolved critical design challenges creatively while maintaining consistency with established branding guidelines.
  • Revamped outdated collateral materials, resulting in a more modern look that resonated with target audiences.
  • Delivered high-quality designs on tight deadlines, ensuring client satisfaction and repeat business.
  • Optimized user experience through intuitive website designs that drove traffic and conversions.
  • Developed creative design for print materials, brochures, banners, and signs.
  • Created motion graphics and video content for websites and applications.
  • Applied animation techniques to create dynamic visual elements.
  • Created original artwork for range of print, web and video projects.
  • Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.

Senior Graphic Designer

Mediastream
Manchester, NH
07.1998 - 08.2000
  • Produced 2 award-winning multimedia campaigns and motion design for healthcare, biotech, and manufacturing clients.
  • Collaborated with cross-functional teams to deliver consistent messaging across print, digital, and social media platforms.
  • Boosted customer engagement by creating eye-catching visuals tailored specifically for targeted demographics.
  • Met with customers to present mockups and collect information for adjustments.
  • Collaborated with other designers to create visually appealing graphics for range of print and digital media.
  • Developed original designs for print media, magazines and newspapers.
  • Delivered high-quality designs on tight deadlines, ensuring client satisfaction and repeat business.

Graphic Designer

Almus & Lee Communications
Nashua, NH
04.1996 - 06.1998
  • Designed print and web assets for healthcare, real estate, and B2B clients, contributing to brand development and cross-channel marketing.
  • Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
  • Developed innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.
  • Collaborated with cross-functional teams to ensure consistent branding and messaging across all company materials.
  • Increased user engagement with creation of intuitive website layouts.
  • Optimized website performance with regular evaluations and adjustments to page load times, image optimization, and code efficiency.
  • Enhanced website functionality by implementing responsive design and user-friendly navigation elements.
  • Created content for websites and online publications.

Education

Associate of Arts - Graphic Design & Illustration

Northern Essex Community College
Haverhill, MA
05.1994

Skills

  • Creative team leadership
  • Strategic thinking
  • Concept development
  • Visual storytelling
  • Advertising campaigns
  • Marketing communications
  • Brand messaging
  • Content strategy
  • Motion graphics

Accomplishments

  • Directed strategic redesign of Loftware.com pages, boosting annual site traffic by 25%.
  • Collaborated with team of 6 in the development of Top 5 Trends.
  • Achieved faster turnaround times by automating marketing team design requests with accuracy and efficiency.
  • Achieved increased production turnaround by introducing AI tools for explainer video output.

Certification

  • [Area of certification], [Company Name] - [Timeframe]
  • [Area of certification] Training - [Timeframe]

Interests

Animation in Film

Singer Songwriter

Storytelling

Marketing Neuroscience

AI

Fitness

Copywriting

Timeline

Director of Creative Services Marketing

Loftware
05.2007 - 02.2025

Senior Designer

The Creative Group
09.2000 - 08.2003

Senior Graphic Designer

Mediastream
07.1998 - 08.2000

Graphic Designer

Almus & Lee Communications
04.1996 - 06.1998

Associate of Arts - Graphic Design & Illustration

Northern Essex Community College

Software & Tools

Adobe CC, Figma, Canva, Miro, Morpholio, Autodesk, HubSpot, WordPress, Optimizely, Wrike, Basecamp, Midjourney, Sora, Gamma, Veed, ElevenLabs, chatGPT Pro

Creative Philosophy

  • Make it memorable. Make it move. Make it matter.
  • Whether six seconds or six minutes, great content earns its place by resonating—not just filling feeds.

Curiosities

AI, Neuroscience, Illustration, Songwriting, Meditation, Humor, Behavior Design, Story-first Strategy, Cooking, Content Creation

Awards

Creative Excellence

Web & Marketing Innovation

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