Sean Craig
Bronxville,NY
Summary
A Growth Marketing Manager with 7+ years experience in luxury retail & pharmaceuticals, seeking a challenging opportunity to help achieve Paid Search & Shopping KPI goals through strategic planning, data analysis, budget forecasting, & detailed reporting.
Overview
7
7
years of professional experience
Work History
Growth Marketing Manager, Paid Search
Saks Global
New York, New York
11.2023 - Current
- Lead the operations for ~1K luxury brands, including budget forecasting/pacing, feed management, & bid-strategy optimizations
- Coordinate monthly goals towards driving YoY omni traffic & revenue growth while managing target KPIs (ROAS, CVR, AOV, CPC)
- Develop seasonal brand prioritization strategies utilizing a mix of High LTV, MMM, & merchandising data
- Navigated 5 Cyber Week & Holiday periods, leveraging seasonal restructures to strengthen incrementality
- Draft & present weekly/quarterly performance insights to leadership, fostering data-driven decision-making
- Manage communication between agencies, engines, & cross-functional teams to streamline collaboration
- Partnered on integrating synergies among Saks, Neiman Marcus, & Bergdorf Goodman, elevating efficiencies
- Leveraged new AI initiatives (AI Max & d.SCRIPTOR), which have improved SQR matching & ad strength
Growth Marketing Specialist, Paid Search
Saks Global
New York, New York
09.2020 - 10.2023
- Led the development of ~60 retail media projects for top luxury brands, including MFK, Dior, & Ferragamo
- Co-led the integration of ~200 brands to Saks Marketplace, managing keyword builds & item imports into feed
- Managed promotion process with agency, creating ad copy & merchant center offerings to boost CVR growth
- Organized the transition to a new audience platform, creating ~30 lists & importing them into the engines
- Automated data processing by developing Adobe Analytics suites, streamlining data accessibility for leadership
- Executed weekly ad hoc requests, delivering brand/category performance insights & competitive summaries
Paid Search Associate (Pfizer)
Carat USA
New York, New York
10.2018 - 08.2020
- Managed the budget forecasting & pacing for a portfolio of brands valued at $43 million
- Led the production of 60+ SEM/SEO recommendations across multiple brands (Eucrisa, Prevnar, Chantix)
- Presented QoQ/YoY insights by analyzing KPI trends & auction insights, driving data-informed decisions
- Coordinated roles & responsibilities of assistants while providing constructive feedback
Education
Bachelor of Science - Business Administration
Marist University
Poughkeepsie, NY05-2018
Skills
- Google Ads
- Microsoft Ads
- Search Ads 360
- Adobe Analytics
- Data Analysis
- Report Building
- KPI Management
- Project Management
Timeline
Growth Marketing Manager, Paid Search
Saks Global
11.2023 - Current
Growth Marketing Specialist, Paid Search
Saks Global
09.2020 - 10.2023
Paid Search Associate (Pfizer)
Carat USA
10.2018 - 08.2020
Bachelor of Science - Business Administration
Marist University