Sean Griffin
Trabuco Canyon,CA
Summary
Experienced sales manager with 8+ years in account management and sales in fast-paced settings. Proven ability to effectively manage and grow large territories through strategic planning, forecasting, and market research, leading to consistent top-tier sales performance. Dedicated to driving innovative marketing initiatives and building lasting customer relationships to drive business growth.
Overview
10
10
years of professional experience
Work History
Division Chain Sales Manager
Johnson Brothers Liquor Company
Saint Paul, MN
04.2025 - Current
- Spearhead retail performance and execution across all national, regional, and local chain accounts in Minnesota.
- Collaborate with marketing and supplier partners to negotiate pricing and promotional strategies, boosting portfolio volume and profitability in Minnesota.
- Manage relationships with major chain buyers including Total Wine & More, Costco, Sam’s Club, Walmart, and Target
- Conduct monthly and quarterly presentations with chain buyers to boost volume and product presence.
- Lead team of 17 Chain Sales Representatives to achieve established goals.
- Utilize syndicated data (IRI, Nielsen, Category Management tools) to identify whitespace opportunities and optimize shelf sets
Brand Manager, Total Wine Sales Manager
Johnson Brothers Liquor Company
Saint Paul, MN
11.2024 - 04.2025
- Managed Total Wine account for Minnesota, overseeing product placement, promotional planning, and relationship development to drive sustained revenue growth.
- Negotiated promotional programming to secure key display placements, contributing to enhanced brand visibility and increased sell-through.
- Led and developed a successful sales team by providing motivational coaching and performance-based incentives.
- Conducted regular performance reviews, ride-alongs, and training sessions to maintain high team performance and customer satisfaction
- Increased sales revenue by developing and implementing effective brand sales strategies.
- Fostered lasting supplier partnerships by maintaining consistent communication.
Sales Consultant
Johnson Brothers Liquor Company
St. Paul, MN
02.2021 - 10.2024
- Managed sales & distribution for over 200 accounts in the twin cities area
- Managed, Forecasted, and executed sales for largest territory in the Metro including Xcel Energy Center, Allianz Field, CHS Field, River Centre, MN State Fair
- Responsible for continuing growth of St. Paul’s small, medium, and large accounts
- Market Manager for home city of the largest distributor in the Midwest
- Sold promotional programs, maintained and increased book of business annually
- Executed and closed all sales calls
- Consistently maintained highest sales numbers for the on premise team through planning, forecasting, market research, and successful execution of all marketing campaigns
Off Premise Account Manager
Reyes Great Lakes Coca-Cola Bottling
Mendota Heights, MN
12.2018 - 02.2021
- Managed sales pipeline for 100+ accounts, boosting sales with strategic product launches.
- Built strong customer relationships, increasing shelf space and sales growth.
- Analyzed store needs, optimizing product mix for better profitability and space use.
- Pioneered creative merchandising solutions and promotional programs, securing incremental displays to amplify brand visibility in the retail space.
- Drove sales growth by implementing targeted distribution strategies and consumption tactics, enhancing overall account performance.
- Managed Point of Sale advertising meticulously, ensuring timely updates to reinforce brand messaging and boost consumer engagement.
Server & Bartender
Plums Bar & Grill
Saint Paul, MN
12.2015 - 02.2020
- Delivered exceptional service, crafted innovative cocktails, and fostered a welcoming atmosphere, enhancing customer satisfaction and repeat business.
Outside Account Executive
Worldwide Express
Golden Valley, MN
12.2017 - 12.2018
- Led executive presentations, enhancing client engagement and satisfaction.
- Managed accounts, ensuring optimal customer experiences and retention.
- Developed tailored shipping solutions, addressing complex logistical challenges.
- Coordinated proposal processes, driving successful project outcomes.
- Trained decision-makers on platform, improving operational efficiency.
Senior Sales Representative
Select Biomedical
Edina, MN
06.2016 - 12.2018
- Managed Total Wine account for Minnesota, overseeing product placement, promotional planning, and relationship development to drive sustained revenue growth.
- Negotiated promotional programming to secure key display placements, contributing to enhanced brand visibility and increased sell-through.
- Led and developed a successful sales team by providing motivational coaching and performance-based incentives.
- Conducted regular performance reviews, ride-alongs, and training sessions to maintain high team performance and customer satisfaction
- Increased sales revenue by developing and implementing effective brand sales strategies.
- Fostered lasting supplier partnerships by maintaining consistent communication.
Education
Bachelor's Degree - Business Administration - Marketing Management/Sales
University of St. Thomas
Saint Paul, MN05.2017
Graphic Design - undefined
University of Kansas
Lawrence, KS05.2014
Skills
- Marketing
- Management
- Business Administration
- Sales
- Customer Service
- Excel
- Account Management
- Planning
- Design
Timeline
Division Chain Sales Manager
Johnson Brothers Liquor Company
04.2025 - Current
Brand Manager, Total Wine Sales Manager
Johnson Brothers Liquor Company
11.2024 - 04.2025
Sales Consultant
Johnson Brothers Liquor Company
02.2021 - 10.2024
Off Premise Account Manager
Reyes Great Lakes Coca-Cola Bottling
12.2018 - 02.2021
Outside Account Executive
Worldwide Express
12.2017 - 12.2018
Senior Sales Representative
Select Biomedical
06.2016 - 12.2018
Server & Bartender
Plums Bar & Grill
12.2015 - 02.2020
Bachelor's Degree - Business Administration - Marketing Management/Sales
University of St. Thomas
Graphic Design - undefined
University of Kansas