Sec Briselli
Perdue Farms
Ocean View,DE
35
years of professional experience
Dynamic sales leader with a strong background in strategic planning, process design, and data-driven analysis, adept at tackling complex challenges to drive revenue and profit growth. Proven success in building and mentoring high-performing teams that consistently exceed targets. Recognized for exceptional communication and collaboration skills, fostering enduring cross-functional partnerships that inspire creativity and innovation. Committed to delivering measurable business results through a results-oriented approach and a deep understanding of market dynamics.
Work History
Vice President, Sales Planning
2 Years 5 Months- Directing a 9-member team responsible for Sales Strategy & Planning, Project Management, and Sales Communications for $3.2B annual revenue
- Sales Strategy & Planning: 5-year Strategic and Annual Planning to include revenue, profit and share objectives and resource allocation for all retail channels
- Project Management and Sales Communications: Portfolio Management, Pricing Actions, Innovation, Industry and Internal events
- Liaise with Customer Sales, Brand Marketing, Omnichannel Media, Supply Planning, Demand Planning, Production, Customer Service, Finance, Revenue Growth Management, and Category Management teams
Senior Director, Sales Strategy & Planning
6 Years- Directed a 13-member team responsible for Sales Strategy & Planning, Sales Communications, Pricing Actions, Route-to-Market Execution, and Learning & Development for $6.7B annual revenue for Walmart, Club and Food channels
Director, Go2Market
2 Years- Directed a 20-member team responsible for Brand-based Sales Strategy, Communication and Execution of Sales plans for confection, snacks and grocery categories
Director, Retail Area Sales
3 Years- Directed a 345-member retail organization to achieve $1.4B in annual revenue across 17 states within Walmart and Food & Convenience channels, managing a $13.6M budget
Customer Team Lead
6 Years- Directed a 7-person Customer Sales team delivering $178M annually in the Food channel; oversaw a $16.2M trade/waste budget and improved net sales by 180 bps and operating income by 130 bps
Retail Development Manager – Retail Analytics
1 YearKey Account Manager - Stop & Shop/Giant of Maryland
1 YearRetail District Sales Manager - Salt Lake City District
3 YearsRetail District Sales Manager - Baltimore/Washington District
1 YearRetail District Sales Supervisor - Hershey District
1 YearRetail Sales Representative - Hershey District
9 Years
- Prior sales and management roles at national logistics companies
Education
Bachelor of Arts - Political Science
Skills
Strategic planning
Business development
Complex Problem-solving
Process improvement
Cross-functional collaboration
Sales channel analytics
Timeline
Vice President, Sales Planning
Perdue Farms
01.2024 - CurrentRead More
Senior Director, Sales Strategy & Planning
The Hershey Company
01.2018 - 01.2024Read More
Director, Go2Market
The Hershey Company
01.2016 - 01.2018Read More
Director, Retail Area Sales
The Hershey Company, Northeast & Central Areas
01.2013 - 01.2016Read More
Customer Team Lead
The Hershey Company, Northeast Food Customer
01.2007 - 01.2013Read More
Retail Development Manager – Retail Analytics
The Hershey Company
01.2006 - 01.2007Read More
Key Account Manager - Stop & Shop/Giant of Maryland
The Hershey Company
01.2005 - 01.2006Read More
Retail District Sales Manager - Salt Lake City District
The Hershey Company
01.2002 - 01.2005Read More
Retail District Sales Manager - Baltimore/Washington District
The Hershey Company
01.2001 - 01.2002Read More
Retail District Sales Supervisor - Hershey District
The Hershey Company
01.2000 - 01.2001Read More
Retail Sales Representative - Hershey District
The Hershey Company
01.2000 Read More
01.1991 - 01.2000Read More
Indiana University of Pennsylvania
Bachelor of Arts from Political Science
Read More