Selena Castllanos
Portland,OR
Summary
Versatile and visionary leader who has led a brand for over 20 years and inspired hundreds of thousands of women around the world. Ability to pick up any challenge from responding to a world famous art appropriation artist stealing the work to creating, booking and promoting an international touring show, movie production and distribution, merch production. Leading a team of 5 - 35 dedicated employees, who averaged 5+ years with the company. Oversaw social media marketing that grew the brand to over 20 million followers across all platforms.
Overview
27
27
years of professional experience
Work History
Founder/CEO
SG Services
07.2001 - 05.2024
- Created and led a vibrant and successful international community/social network for 23 years.
- Grew the company social networks to 20 million people.
- Created and sold 5 films to Showtime
- Created, oversaw a burlesque tour that played to 1,000 to 5,000 person venues that toured nationally and internationally
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Managed teams and mentored and encouraged countless employees.
Director of Technology
Ticketmaster
02.2000 - 06.2001
- Enhanced system performance by implementing cutting-edge technology solutions and optimizing software.
- Led a cross-functional team for successful IT project completion, improving overall efficiency.
- Developed strategic technology plans to align with company goals and drive business growth.
- Managed the communication of the company goals and project logistics between developer team and the design team.
Content Producer
Scour
03.1999 - 02.2000
- Fostered strong relationships with industry influencers for potential collaborations or guest contributions to company publications.
- Monitored content performance using analytics tools, making data-driven decisions for future improvements.
- Streamlined workflow processes to improve efficiency in the content creation cycle while maintaining quality standards.
- Managed editorial calendar to ensure timely publication of new content across various channels.
Content Producer
Launch Media
05.1997 - 03.1999
- Participated in brainstorming sessions with cross-functional teams, contributing innovative ideas for new projects or campaigns.
- Trained junior team members on best practices in content production techniques and optimization strategies.
- Streamlined workflow processes to improve efficiency in the content creation cycle while maintaining quality standards.
- Produced visually appealing graphics and videos, enhancing the overall user experience on company websites.
Education
Bachelor of Arts - Sociology And Photography
Marlboro College
Marlboro, VTSkills
- Effective Decision Making
- Operational Excellence
- Crisis Management
- Strategic Visioning
- Leadership and People Development
- Relationship and Team Building
- Community Leadership
- Press and PR Savvy
- Customer Focus
- Business Development
- Led a successful online community for 23 years
- Adaptable and Flexible
Timeline
Founder/CEO
SG Services
07.2001 - 05.2024
Director of Technology
Ticketmaster
02.2000 - 06.2001
Content Producer
Scour
03.1999 - 02.2000
Content Producer
Launch Media
05.1997 - 03.1999
Bachelor of Arts - Sociology And Photography
Marlboro College
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