Selina Baez
Lancaster,PA
Summary
Operations leader with track record in driving efficiency and productivity. Known for strategic planning, process optimization, and effective resource management. Strong focus on team collaboration, adaptability, and achieving measurable results. Skilled in logistics, project management, and continuous improvement. Trusted to deliver high-quality outcomes in dynamic environments.
Overview
7
7
years of professional experience
Work History
Event Coordinator
Rafaela's Creations LLC
Lancaster,PA
02.2024 - Current
- Managed event logistics and operations.
- Coordinated schedules and timelines for events.
- Cultivated strong partnerships with local businesses, securing in-kind donations or sponsorships for various occasions.
- Employed social media platforms effectively to promote upcoming events, reaching a wider audience base.
Head of Operations/Marketing Professional
Hurst Produce
Ephrata, PA
06.2021 - 02.2024
- Established and nurtured strong relationships with major retail clients across the East Coast, enhancing brand presence and client loyalty
- Spearheaded cross-departmental initiatives to streamline operations, effectively supporting marketing campaigns and sales efforts
- Developed and managed pricing strategies for competitive positioning and market expansion
- Facilitated smooth internal communications between teams to ensure alignment on marketing goals and vendor deliverables
- Oversaw and supported the training of office staff, emphasizing customer-centric service that aligns with company objectives
Sales Associate
Target
Lancaster, PA
10.2019 - 06.2021
- Provided top-tier customer service, consistently achieving high customer satisfaction scores
- Conducted employee training on best practices, contributing to brand consistency and quality in customer interactions
Sales Associate
Nordstrom Rack
Lancaster, PA
02.2018 - 10.2019
- Excelled in customer relations, ranking #2 in the district for driving credit card sign-ups
- Trained new employees on corporate policy
Education
International Business
Millersville University
Lancaster, PA12-2025
Diploma -
Manheim Township Highschool
Lancaster, PA01.2015
Skills
- Audience Engagement
- Content Creation
- Campaign Planning
- Team Management
- Strategic Planning
- Excel Efficient
- Trend Analysis
- Customer Relations
- Organization
- Decision-Making
- Communication
- Creation Tools
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Event Coordinator
Rafaela's Creations LLC
02.2024 - Current
Head of Operations/Marketing Professional
Hurst Produce
06.2021 - 02.2024
Sales Associate
Target
10.2019 - 06.2021
Sales Associate
Nordstrom Rack
02.2018 - 10.2019
Diploma -
Manheim Township Highschool
International Business
Millersville University