Years of professional experience
Serena Feng
9 Night Bloom, Irvine,California
Overview
3
3
Work History
Social Media Strategist
X.O. Continental Marketing & Branding Co.
New York
02.2026 - Current
- Owned and managed over twenty clients from multiple industries social media and Google channels, planning content campaigns with design teams and reporting performance analytics to optimize engagement.
- Conducted client communications when taking care of Google reviews and curated plans for promotional offers with clients.
- Utilized SEO rankings to support and create blogs and newsletters to showcase product and industry relevant topics.
Social Media Marketing Coordinator
Jia Law Group
New York
07.2025 - 02.2026
- Owned and managed social media channels, tracking performance metrics and analytics to optimize engagement.
- Coordinated billboard advertising for expansion, negotiating placement and pricing to secure 50% cost reduction.
- Executed social media content strategies aligned with overall brand objectives, managing end to end production including filming, setup, editing, events, and publishing across platforms.
Marketing Intern
Jia Law Group
New York
04.2025 - 07.2025
- Wrote newsletters and created content schedules aligned with market trends to increase brand visibility and client engagement.
- Built interactive client sign in website to modernize office operations and improve the client experience.
- Created content for the firm’s social media channels and monitoring analytics.
Business Development Intern
Anshinbyoutou
China
01.2025 - 04.2025
- Analyzed similar goods ecommerce stores, providing reports to identify opportunities for market differentiation.
- Established and managed the company’s North America Etsy and Instagram storefronts.
- Conducted competitive pricing analysis, benchmarking U.S., Chinese, and Japanese markets to inform strategic pricing decisions.
Marketing Intern
Alzerina Jewelry
New York
12.2024 - 03.2025
- Created, edited, and published content across platforms.
- Planned and hosted branded hotel and boutique events to strengthen brand presence.
Education
Bachelor of Science - Marketing
Rutgers Business School, The State University of New Jersey
New Brunswick, NJ05-2026
Skills
- Bilingual (English and Mandarin)
- Meta Business Suite
- Copywriting
- Video Editing
- Microsoft Office
Timeline
Social Media Strategist
X.O. Continental Marketing & Branding Co.
02.2026 - Current
Social Media Marketing Coordinator
Jia Law Group
07.2025 - 02.2026
Marketing Intern
Jia Law Group
04.2025 - 07.2025
Business Development Intern
Anshinbyoutou
01.2025 - 04.2025
Marketing Intern
Alzerina Jewelry
12.2024 - 03.2025
Bachelor of Science - Marketing
Rutgers Business School, The State University of New Jersey