Serena Fratantoni
Coral Springs ,Fl
Summary
Driven and results-oriented Sales Development Representative with a passion for the Life Sciences industry. Highly skilled in high-volume inbound prospecting, lead qualification, and CRM management. Proven track record of exceeding annual quotas by 15%+ through strategic prospecting and a consultative, value-based selling approach. Entrepreneurial-minded and dedicated to driving customer success and accelerating growth for innovative technology solutions.
Overview
11
11
years of professional experience
Work History
Artist
Entrepreneur
Coral Springs, FL
08.2018 - Current
- Customer acquisition: proficient in finding and pitching to new clients.
- Utilized social media platforms proactively to promote personal brand awareness while negotiating and managing the commission and closing of sales.
- Identified and secured high-value commission projects by networking with private collectors and corporate clients.
- Created original artwork in various mediums, enhancing client engagement and satisfaction.
Patient Services Coordinator
Health Rehab/Cora Coral Springs Rehab and Aquatics Physical Therapy
Coral Springs, FL
08.2025 - Current
- Managed front-desk CRM, accurately tracking patient attendance and scheduling, to help drive an increase in patient reach, attendance reliability, and the optimization of clinic operations.
- Acted as the first point of contact, managing approximately 30 incoming calls, emails and faxes per day from customers delivering exceptional customer experience, while facilitating patient retention rates.
- Established strong relationships with referring physicians' offices by maintaining open lines of communication for seamless coordination of care across providers.
- Trained new staff on office protocols and best practices for patient interactions.
Assistant Sales Manager
Club Pilates Franchise LLC
Coral Springs, FL
03.2024 - 08.2025
- Increased sales revenue by 20%. Acknowledged for an approximate 80% conversion rate during our busiest sales month of the year by building and maintaining strong relationships with key clients as well as new prospects.
- Developed and implemented strategic sales initiatives to enhance membership growth.
- Monitored daily sales performance and provided reports to senior management for strategic planning.
- Mentored junior sales representatives, fostering skill development and team collaboration.
Event Planner & Social Media Coordinator
Club Pilates Franchise LLC
Coral Springs, FL
03.2024 - 08.2025
- Increased event attendance by developing strategic marketing campaigns and engaging promotional materials.
- Coordinated multiple schedules and timelines for events.
- Conferred with event staff at event site to coordinate details.
- Coordinated with participating vendors before, during and after event planning.
Studio Sales Manager
Golden Path Yoga
Coral Springs, FL
06.2017 - 12.2018
- Developed and implemented strategies to enhance customer engagement and retention.
- Trained and mentored sales team to improve performance and meet targets.
- Supervised studio staff for timely, accurate, and high-quality task completion.
- Established a positive work environment, fostering collaboration among staff members to improve productivity and creativity.
Sales Associate
Golden Path Yoga
Coral Springs, FL
06.2015 - 05.2017
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Handled transactions efficiently while adhering to company handling policies, ensuring accuracy in all financial exchanges.
- Built relationships with customers to encourage repeat business.
- Retained sales with current members through event planning and specialty events.
Education
Bachelor Of Arts In Communication - Film Multimedia Studies
Florida Atlantic University
Boca Raton, FL08-2022
Skills
- Objection handling
- Sales strategy development
- Pipeline management
- Building rapport
- Interpersonal communication skills
- Sales presentations
- Closing techniques
Honors and Awards
- Three time FMEA All-State Musician -1st chair, January 2017, 2016, 2014
- Four time Broward All-County Musician, February 2017, 2016, 2014, 2013
Timeline
Patient Services Coordinator
Health Rehab/Cora Coral Springs Rehab and Aquatics Physical Therapy
08.2025 - Current
Assistant Sales Manager
Club Pilates Franchise LLC
03.2024 - 08.2025
Event Planner & Social Media Coordinator
Club Pilates Franchise LLC
03.2024 - 08.2025
Artist
Entrepreneur
08.2018 - Current
Studio Sales Manager
Golden Path Yoga
06.2017 - 12.2018
Sales Associate
Golden Path Yoga
06.2015 - 05.2017
Bachelor Of Arts In Communication - Film Multimedia Studies
Florida Atlantic University