SERENA MCMAHON
Denver, CO
Summary
Strategic social media and community marketing leader with 7+ years of experience developing and executing on innovative social strategies for tech and media companies. Known for creative storytelling, sharp social instincts, and creating content that drives impactful conversation, community, and business results.
Overview
8
8
years of professional experience
Work History
Social & Advocacy Marketing Manager
Calendly
Remote
04.2024 - 01.2025
- Implemented company's first social, influencer, and employee advocacy programs, enhancing awareness and engagement with target audiences.
- Directed influencer partnerships with a budget exceeding $120k, resulting in 3.5M+ impressions and increased brand visibility.
- Scaled advocacy program to 50+ active members, yielding $187k+ in paid media savings through effective utilization of internal resources.
Sr. Social Media Manager
Calendly
Remote
03.2022 - 04.2024
- Developed social strategy to build community, brand loyalty, and support business objectives.
- Engaged daily with customers, prospects, and creators to build trust, collect UGC, and drive pipeline.
- Elevated LinkedIn engagement rate to 14%, significantly surpassing benchmark of 2%.
- Increased LinkedIn following by 300%, growing from 25k to 100k+.
Marketing Consultant (Freelance)
Odezzi
Denver, CO
10.2025 - 03.2026
- Defined AI/automation consultancy's messaging and brand guidelines to optimize market positioning.
- Conducted market research to identify target audiences and trends.
- Launched new website in under 3 months, driving increase in website visitors.
Social Media & Digital Producer
National Public Radio (NPR)
Washington, D.C.
05.2018 - 03.2022
- Managed NPR’s Twitter presence, engaging audiences in real time while translating complex news into clear social storytelling for 2M+ followers.
- Balanced speed, accuracy, and editorial judgment during breaking news coverage.
- Leveraged performance metrics to inform editorial strategy and test emerging content formats.
Education
Bachelor of Arts - Journalism
University of Massachusetts Amherst
Amherst, MA05-2018
Skills
- Social media strategy
- Content creation
- Community management
- Video marketing
- Trend analysis
- Performance analytics
- Brand advocacy
- Cross-functional collaboration
Impact And Recognition
- Top Performer of the Year, Calendly, 2022
- Promoted to a marketing leadership role within two years, Calendly
- Hosted 'Future of AI' panel, featuring influential customers and executives, drawing 100+ attendees
Timeline
Marketing Consultant (Freelance)
Odezzi
10.2025 - 03.2026
Social & Advocacy Marketing Manager
Calendly
04.2024 - 01.2025
Sr. Social Media Manager
Calendly
03.2022 - 04.2024
Social Media & Digital Producer
National Public Radio (NPR)
05.2018 - 03.2022
Bachelor of Arts - Journalism
University of Massachusetts Amherst