Serena russell
Germantown
Summary
Dynamic, licensed cosmetologist focused on professionalism and ethics. Expertise in executing diverse beauty services while ensuring client satisfaction. Aiming to contribute to a collaborative team environment.
Possesses versatile skills in management, problem-solving, and collaboration. Brings fresh perspective and strong commitment to quality and success. Recognized for adaptability and proactive approach in delivering effective solutions.
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Cosmetologist
Raven Rest Aesthetic Parlor
Frederick, MD
04.2025 - Current
- Provided personalized consultations to assess client needs and preferences.
- Executed a variety of hair, skin, and nail services with precision.
- Maintained cleanliness and organization of workstations to ensure safety standards.
- Advised clients on product selections for optimal results based on individual skin types.
- Developed knowledge of current beauty trends to enhance service offerings.
- Assisted in inventory management by tracking product usage and restocking supplies.
- Fostered positive relationships with clients to encourage repeat business and referrals.
- Collaborated with team members to create a welcoming and professional environment.
- Maintained a clean and hygienic work environment by following strict sanitation guidelines and procedures.
- Booked appointments, answered phones, greeted clients, handled payments, and created client service tickets.
- Processed payments, entering sales in register for prompt customer service.
- Collaborated with team members to ensure a seamless and enjoyable customer experience for all salon clients.
- Contributed to the salon''s positive reputation through excellent customer service, attention to detail, and commitment to client satisfaction.
- Attended regular trainings and workshops to maintain cosmetology license and stay current on technique and skills.
- Implemented creative marketing strategies that attracted new clients while retaining existing ones.
- Utilized social media platforms effectively for promoting the salon''s services which led to increased foot traffic into the establishment.
- Applied makeup to clients for special occasions to meet requirements.
- Coordinated with fashion and wedding planners to offer specialized beauty packages, expanding salon's clientele.
- Led team in revamping salon interior, creating more inviting and modern atmosphere that enhanced client experience.
- Trained new staff on cutting-edge beauty techniques, ensuring salon's services remained competitive and top-notch.
Makeup Specialist
The Temple A Paul Mitchell Partner School
Frederick, MD
12.2017 - 05.2020
- Advised students on makeup application techniques and product selection to enhance personal style for potential clients.
- Demonstrated makeup products and tools to educate students on proper usage and benefits.
- Assisted in training new advisors on product knowledge and customer service best practices.
- Maintained up-to-date knowledge of beauty trends, techniques, and product innovations.
- Trained junior artists on application techniques, hygiene practices, and customer service standards.
- Assisted in inventory management by tracking product usage and restocking supplies as needed.
- Maintained a hygienic workspace by adhering to strict sanitation practices, ensuring client safety and comfort.
- Sanitized makeup tools to avoid spread of infection.
- Enhanced client satisfaction by providing personalized makeup consultations and product recommendations.
- Advised clients on proper skincare routines, promoting healthy skin as the foundation for flawless makeup application.
Cosmetologist
Mynd
Gaithersburg, MD
09.2019 - 01.2020
- Researched latest trends in hair and makeup to stay updated on color, style, and technique.
- Conducted thorough consultations with clients to assess their desired outcomes and develop customized treatment plans accordingly.
- Suggested treatments and styles to suit customer appearance and fashion choices.
- Skillfully executed various color applications including balayage techniques for natural-looking results that met client expectations.
- Implemented environmentally friendly practices in salon operations, promoting sustainability and attracting eco-conscious clients.
- Customized makeup applications for special events, enhancing clients' satisfaction and boosting word-of-mouth referrals.
- Ensured compliance with all regulatory health and safety standards, preserving salon's reputation and client trust.
- Conducted detailed client consultations to understand their style preferences, ensuring tailored services for each individual.
- Educated clients about products and self-maintenance for healthy hair based on needs and preferences.
- Offered professional cuts, color services and extensions to salon customers.
- Attended hair shows, classes and seminars to stay up-to-date on latest trends.
Cosmetologist
Floyd's 99 Barbershop
Gaithersburg, MD
07.2017 - 10.2019
- Demonstrated high level of customer service to increase retention and satisfaction.
- Demonstrated exceptional time management skills by efficiently scheduling appointments and managing multiple clients simultaneously.
- Kept work areas, tools, and equipment clean and properly sanitized to minimize disease transfer and health risk of shared environment.
- Supported reception desk, receiving phone calls, entering appointments, and collecting payments for services rendered.
- Educated clients on proper hair care techniques to promote healthier hair between appointments.
- Enhanced client satisfaction by providing personalized cosmetology services based on individual needs and preferences.
- Stayed current with industry trends and techniques by attending workshops, trade shows, and continuing education courses.
- Increased salon revenue by upselling additional treatments, products, and services to clients during appointments.
- Answered phone calls and emails to schedule client appointments.
- Developed strong rapport with clientele through consistent high-quality service, resulting in repeat business and referrals.
- Assisted in inventory management by tracking product usage, reordering supplies as needed, and maintaining an organized workspace.
- Maintained client treatment records and designed long-term care programs for return customers.
- Grew sales with great work ethic, individualized beauty care plans and positive attitude.
- Expanded the salon''s service offerings by mastering new techniques in hairstyling, coloring, cutting, extensions application among others.
- Mentored junior cosmetologists on best practices within the industry ensuring consistency in quality across the team.
- Maintained high standard of cleanliness and hygiene, ensuring safe and welcoming environment for clients.
- Utilized feedback from client surveys to refine services and address any areas needing improvement.
Education
Associate of Science - Photography And Applied Sciences
Montgomery College
Rockville, MD05-2016
High School Diploma -
Walt Whitman High School
Bethesda, MD05-2012
Skills
- Social skills
- Active listening
- Licensed cosmetologist
- Clear communication
- Professionalism and ethics
- Sanitation practices
- Client education
- Decision-making
- Continuing education
- Sales expertise
- Relationship building
- Relationship building and management
- Issue resolution
- Physical strength
- Psychology
Accomplishments
Licensed Cosmetologist
Paul Mitchell Neon Award Winner 2017
Beauty Envision Awards Finalist 2018
Beauty Envision Awards Finalist 2019
Beauty Envision Awards Elite Winner 2020
Certification
- Licensed Cosmetologist CosmetolCosmetologist
Beauty Envision Award Finalist
Beauty Envision Awards – National Competition, Wella
- Selected as a Top 50 Finalist in the Beauty Envision Awards in 2018 and 2019, a national competition hosted by Wella with 20,000+ entrants.
- Invited to compete live on stage at the national finals in Las Vegas and California, presenting work in front of an audience of 3,000+ industry professionals.
- Winner – Elite Category (2020), recognizing advanced technical skill, creativity, and excellence among the top finalists in the country.
Languages
French
Limited Working
Timeline
Cosmetologist
Raven Rest Aesthetic Parlor
04.2025 - Current
Cosmetologist
Mynd
09.2019 - 01.2020
Makeup Specialist
The Temple A Paul Mitchell Partner School
12.2017 - 05.2020
Cosmetologist
Floyd's 99 Barbershop
07.2017 - 10.2019
Associate of Science - Photography And Applied Sciences
Montgomery College
High School Diploma -
Walt Whitman High School