Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Serena  Sheriff

Serena Sheriff

Portsmouth,NH

Summary

Detail-oriented Fine Jewelry Specialist with strong communication skills and a passion for luxury items. Successfully curated collections and conducted accurate appraisals, contributing to enriched customer experiences and increased sales performance.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Jewelry Sales Associate

Imperial Gems
Online Retailer
08.2022 - Current

Supported sales initiatives by acquiring in-depth knowledge of diamonds, metals, luxury brands, and antique items.

  • Oversaw the acquisition and evaluation of diamonds and colored stones, employing advanced grading and appraisal methods. Led efforts to determine authenticity, quality, and value using specialized instruments. Enhanced online presence by creating high-quality photographs and descriptions of luxury jewelry pieces through digital expertise in social media and video.
  • Successfully sold 300+ jewelry pieces online, leveraging product presentation and market awareness to increase sales

Jewelry Sales & Sourcing Experience

Victoria Goldi
Nashua, NH
01.2021 - 02.2024

• Collaborated with a wholesale jewelry supplier on sourcing and resale of fine jewelry
• Assessed diamonds and gemstones for quality and pricing
• Supported customer interactions by explaining diamond and gemstone characteristics

Education

Certified Gemologist - Gemology

Gemological Institute of America
Carlsbad, CA
05-2026

Bachelor of Arts - Communications And Business

University of New Hampshire
Durham, NH
01-2021

Skills

  • Product knowledge expertise
  • Strong communication skills
  • Exceptional customer service
  • Store maintenance

Certification

Gemological Institute of America (GIA)
Graduate Gemologist (GG) — In Progress (lab certification pending, NYC)
• Completed: Diamonds, Diamond Grading, Colored Stones
• Skills: Diamond grading (4Cs), colored stone identification, gemstone quality evaluation, customer guidance

Gemological Institute of America (GIA)
Applied Jewelry Professional (AJP) — Completed

Timeline

Jewelry Sales Associate

Imperial Gems
08.2022 - Current

Jewelry Sales & Sourcing Experience

Victoria Goldi
01.2021 - 02.2024

Certified Gemologist - Gemology

Gemological Institute of America

Bachelor of Arts - Communications And Business

University of New Hampshire