Sergio I Castillo

• Lead sales, operations, and financial performance across 13 retail locations with approximately 60 employees and 13 Store Managers.
• Manage a territory generating approximately $300K in monthly gross profit, with accountability for sales growth, profitability, staffing, labor, customer experience, and operational execution.
• Built and sustained the #1-ranked territory for three consecutive years through strategic performance management, leadership development, and execution.
• Recruited, coached, and developed management talent, promoting 8 Sales Representatives into Store Manager positions and strengthening the internal succession pipeline.
• Analyze store-level KPIs and P&L performance to identify trends, correct performance gaps, and develop targeted action plans.
• Lead business reviews and field visits with Store Managers, establishing measurable expectations and accountability for sales, profitability, labor, and operational performance.
• Ensure compliance across inventory, labor controls, scheduling, timekeeping, merchandising, and company operating standards.

• Directed district operations across multiple locations, aligning store execution with company standards.
• Led store managers, reinforcing performance expectations, coaching, and accountability practices.
• Boosted employee morale by creating a positive work environment that encouraged teamwork, collaboration, and professional growth opportunities.

• Managed daily sales and operations for a high-performing retail location generating approximately $35,000–$40,000 in monthly Gross Profit.
• Delivered retail training programs covering sales techniques, product knowledge, and customer service standards.
• Coached associates on onboarding procedures, merchandising expectations, and daily operational workflows.
• Evaluated employee progress through regular assessments and provided constructive feedback to promote continuous improvement within the team.

• Led daily store operations, ensuring consistent compliance with merchandising, service, and inventory standards.
• Supervised sales associates, coached performance, and reinforced product knowledge across departments.
• Partnered with store leadership to execute promotions, visual displays, and daily execution goals.