Sergio Revollar
North Miami Beach,FL
Summary
Commercial, Sales & Business Development Manager with multi-state experience expanding retail distribution across FMCG, OTC, and personal care categories. Proven track record leading negotiations with CVS category managers and supporting product placement at Walmart, while growing regional chains including Sedano's, Fresco y Más, and Key Food. Strong expertise in pricing strategy, promotions, and distributor coordination to accelerate market penetration
Overview
2
2
Languages
20
20
years of professional experience
Work History
Business Development Manager
Tropical Cheese Industries
04.2026 - Current
- Develop new business opportunities across key retail accounts, with a strategic focus on Walmart and other major customers.
- Expand product distribution and product portfolio within existing accounts to drive sustainable sales growth.
- Support and guide the sales team in executing commercial initiatives and strengthening customer relationships.
- Collaborate with cross-functional teams to improve market penetration and accelerate business growth.
Commercial Manager
GLC&D Corporation
01.2024 - 04.2026
- Negotiated with multiple CVS Category Managers across FL, TX, CA, and NY to secure pricing structures, promotional programs, and expanded distribution.
- Supported product placement initiatives with Walmart and regional chains. Managed partnerships with CVS, Navarro, Sedano's, Fresco y Más, and Key Food. Coordinated multi-state distribution strategy across FL, CA, TX, PR, and NY.
- Increased annual sales ~20% through pricing optimization and targeted account growth.
Market Account Manager
Abraco Group
08.2022 - 01.2024
- Managed accounts including Publix, Walmart, Winn-Dixie, and Fresco y Más.
- Executed merchandising and promotional strategies improving in-store performance.
- Supervised field reps to strengthen territory coverage and shelf execution.
Territory Sales Account Manager
Belmont International Trading
05.2014 - 07.2022
- Managed 60+ retail and foodservice accounts across South Florida.
- Grew territory revenue to approximately $2M annually through strategic account expansion and product penetration initiatives.
- Expanded distribution across Sedano's, Fresco y Más, Bravo, and independents.
- Improved visibility through promotions aligned with distributor programs.
General Manager
Terranova Distributors Corp
03.2010 - 04.2014
- Led retail and foodservice expansion across South Florida.
- Managed purchasing, pricing strategy, logistics, and vendor negotiations.
- Directed sourcing and import coordination from Latin American suppliers
Area Sales Supervisor
Servitrade Inc
11.2007 - 02.2010
- Expanded distribution to 50+ supermarkets and restaurants.
- Led sales team and executed trade promotion programs.
Territory Account Manager
Hidalgo Imports
08.2006 - 11.2007
- Developed wine & spirits accounts across restaurants, hotels, and retail stores.
- Executed tastings and promotional programs to increase brand visibility and sales
Education
BBA - Business Administration
Universidad De Lima
Lima, PeruSkills
- Key Account Development
- Retail Expansion Strategy
- Territory Management
- FMCG Distribution
- Product Launch Execution
- Pricing Strategy
- Team Leadership
- Market Development
- Microsoft Excel, Oracle NetSuite, Sage 50, QuickBooks
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
Business Development Manager
Tropical Cheese Industries
04.2026 - Current
Commercial Manager
GLC&D Corporation
01.2024 - 04.2026
Market Account Manager
Abraco Group
08.2022 - 01.2024
Territory Sales Account Manager
Belmont International Trading
05.2014 - 07.2022
General Manager
Terranova Distributors Corp
03.2010 - 04.2014
Area Sales Supervisor
Servitrade Inc
11.2007 - 02.2010
Territory Account Manager
Hidalgo Imports
08.2006 - 11.2007
BBA - Business Administration
Universidad De Lima