Seth Gutzman
Chico,CA
Summary
Results-driven and innovative marketing professional with 5 years of experience in creating and executing successful marketing strategies. Seeking a challenging position in marketing to leverage my expertise in brand development, lead generation, and digital marketing to drive business growth and achieve organizational goals. This resume showcases my 5 years of experience in marketing and my expertise in developing and executing successful marketing strategies. I am confident in my ability to contribute to a dynamic marketing team and drive measurable results for the organization. I am excited about the opportunity to contribute to the success of your company and look forward to discussing how my skills align with your marketing objectives.
Overview
5
5
years of professional experience
Work History
Marketing Manager
RG Stamps & Covers
08.2018 - Current
- Developed and implemented comprehensive marketing plans that resulted in a 30% increase in brand awareness and a 20% growth in customer acquisition
- Led cross-functional teams to execute successful marketing campaigns across multiple channels, including digital, social media, and traditional advertising
- Analyzed market trends and consumer insights to identify growth opportunities and competitive positioning
- Oversaw content creation, ensuring it aligned with brand messaging and resonated with the target audience
- Managed marketing budgets, optimizing spending to achieve maximum ROI and cost-effectiveness
- Utilized data analytics to measure campaign performance and made data-driven adjustments to improve results.
Digital Marketing Specialist
RG Stamps & Covers
03.2018 - 03.2023
- Developed and executed data-driven digital marketing campaigns, leading to a 40% increase in website traffic and a 25% boost in online sales
- Managed PPC campaigns on platforms like Google Ads and social media, achieving high conversion rates and a lower cost per acquisition
- Utilized SEO best practices to improve organic search rankings, resulting in a 50% increase in organic traffic
- Conducted A/B testing to optimize email marketing campaigns and increase open and click-through rates
- Leveraged social media channels to enhance brand visibility, engagement, and community growth.
Marketing Coordinator
Butte Oaks Ranch
06.2018 - 03.2023
- Assisted in the development and execution of marketing strategies, supporting a 15% growth in market share
- Coordinated and executed successful marketing events and promotions, increasing customer engagement and loyalty
- Managed social media accounts and content calendars, resulting in a 25% increase in followers and brand engagement
- Collaborated with design teams to create visually appealing marketing materials, including brochures, flyers, and advertisements
- Conducted market research and competitive analysis to identify emerging trends and opportunities.
Education
MBA - IT Management
Western Governors University
Salt Lake City, UT03.2023
Bachelor of Arts - Kinesiology
California State University - Chico
Chico, CA05.2017
Skills
- Strategic Marketing Planning and Execution
- Brand Development and Management
- Digital Marketing (SEO, PPC, Email Marketing, Social Media)
- Market Research and Consumer Insights
- Content Creation and Copywriting
- Data Analytics and Campaign Optimization
- Budget Management and ROI Analysis
- Project Management and Cross-functional Team Leadership
- Creative Thinking and Problem-Solving
- Excellent Communication and Presentation Skills
Accomplishments
- Certifications: Google Ads Creative Certified ID: 154314761 Issued: June 5 2023 Expiry Date: June 5 2024
- Languages: English
Timeline
Marketing Manager
RG Stamps & Covers
08.2018 - Current
Marketing Coordinator
Butte Oaks Ranch
06.2018 - 03.2023
Digital Marketing Specialist
RG Stamps & Covers
03.2018 - 03.2023
MBA - IT Management
Western Governors University
Bachelor of Arts - Kinesiology
California State University - Chico