Shadia Cook
De Pere,WI
Summary
Results-driven strategic sales leader with a solid history of leading teams to success. Brings +14 years of experience working within the healthcare practitioner channel. Problem solver with a resilient and can-do attitude!
Overview
14
14
years of professional experience
Work History
Director of Sales, Gaia Herbs PRO
Gaia Herbs
08.2021 - Current
- Sales leader for Gaia Herbs PRO, the practitioner division of Gaia Herbs (a top 20 practitioner brand).
- Successfully onboarded team of 17 Independent Clinical Field Consultants.
- Manage and motivate sales team by offering guidance, support, and coaching (+60% YOY).
- Developed and managed Gaia Herbs PRO rebrand, including the launch of over 30 new practitioner-exclusive products.
- Develop campaigns to increase public awareness of the company and engage customers.
- Monitor marketing content for quality, accuracy, and impact.
- Formulated and presented innovative strategies to team members, executives, and customers to build the foundation for successful sales plans.
- Collaborate with the marketing department on branding strategies.
- Sales forecasting
- Maximize pricing strategies to maintain competitive pricing and profits.
- Established foundational industry credibility through authentic exposure at key practitioner events (IHS, AIHM, IFM, Andrew Weil Center for Integrative Medicine).
- Developed ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Lead relationships with key distributors to increase market share via existing clients and new customer acquisition.
- Annual revenue and budget planning for Pro division.
Director of Sales Operations
Gaia Herbs
08.2018 - 08.2021
- Implemented and executed sales and operational policies and standards to improve efficiencies.
- Collaborated with upper management to implement continuous improvements (Project Management, Executive Sales & Operations Planning, Customer Onboarding, and Product Launches).
- Managed onboarding of new German partner, Salus (leading iron brand, Floradix), making Gaia Herbs their exclusive U.S. distributor.
- Built relationships with customers and the community to establish long-term business growth.
- Resolved problems with high-profile customers to maintain relationships.
- Coordinated and led staff meetings to discuss developmental strategies, best practices, process improvements, and team building.
- Collaborated with other directors and departmental heads to align operational and sales priorities with total company direction.
- Managed and coached multiple teams, including Customer Service, Professional channel, and Sales Operations.
- Responsible for annual forecasting and budgets for Professional Division and Sales Operations.
Senior Business Development Manager
Gaia Herbs
05.2017 - 08.2018
- Established relationships with key decision-makers within the customer's organization to promote growth and retention.
- Negotiated and closed agreements with key distribution partners.
- Developed relationships with potential and existing customers.
- Researched and identified opportunities for account growth, account penetration, and market expansion.
- Generated new business with marketing initiatives and strategic plans; including the development and management of educational webinar series.
- Developed and coached Business Development Manager and Education Coordinator (Direct Reports).
- Represented company and promoted products at conferences and industry events.
- Kept meticulous client notes and updated account information in company databases.
Business Development Manager
Gaia Herbs
02.2010 - 05.2017
- Outbound sales calls to prospects.
- Developed existing accounts to increase sales.
- Generated new business with marketing initiatives and strategic plans.
- Developed and managed distributor marketing plans.
Education
Bachelor of Arts - Business Management (candidate)
Concordia University of Wisconsin
05.2024
Skills
- Sales Strategy Development
- P&L Responsibility
- Channel Development
- Team building
- Strategic Selling
- Tradeshow Management
Timeline
Director of Sales, Gaia Herbs PRO
Gaia Herbs
08.2021 - Current
Director of Sales Operations
Gaia Herbs
08.2018 - 08.2021
Senior Business Development Manager
Gaia Herbs
05.2017 - 08.2018
Business Development Manager
Gaia Herbs
02.2010 - 05.2017
Bachelor of Arts - Business Management (candidate)
Concordia University of Wisconsin
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