Goal-driven strategic leader and decisive business professional brings track record of success in start-up companies. Outstanding background managing multiple products from ideation to market launch and profitable monetization. Strong entrepreneurial spirit, open mind, and willingness to take on new challenges that require patience and perseverance.
Overview
27
27
years of professional experience
Work History
Commercial Real Estate Agent
Marcus & Millichap
Los Angeles, CA
09.2025 - Current
Conducted comprehensive market research to identify emerging trends and investment opportunities in commercial real estate.
Developed tailored marketing materials including brochures and online listings to effectively promote properties.
Facilitated negotiations between buyers and sellers to ensure mutually beneficial agreements.
Managed property showings and open houses, providing potential clients with in-depth information on property features.
Collaborated with legal teams to ensure compliance with local regulations and property laws.
Presented detailed property analyses to clients, highlighting investment potential and financial projections.
Created effective networking strategies to connect with industry professionals and expand referral sources.
Provided clients with insights on financing options, aiding in informed decision-making during transactions.
Executed property valuations and comparisons, offering clients accurate assessments of market value.
Maintained a robust understanding of local zoning laws and property regulations to guide clients effectively.
Closed deals efficiently by preparing comprehensive documentation, including purchase agreements, leases, and financial statements.
Managed a diverse portfolio of commercial properties, effectively balancing the needs of multiple clients simultaneously.
Conducted thorough market research to determine accurate property values and guide clients in making informed decisions.
Founder
Palmdale Speed Wash
Palmdale, CA
09.2021 - Current
Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics, and other SEO techniques and metrics sources.
Developed strategic initiatives to increase market share and revenue growth.
Recruited, hired and trained staff members to ensure that operational goals were met.
Devised organizational vision, mission and foundational structure to facilitate early growth.
Created and managed the company's financial budgeting, forecasting, and reporting systems.
Facilitated communication between various departments by providing resources or guidance.
Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
Established policies and procedures for efficient workflow management.
Currently the location has 2700 members.
Founder
Go Green Auto Spa
Woodland Hills, CA
02.2010 - 03.2021
Devised organizational vision, mission and foundational structure to facilitate early growth.
Created and managed the company's financial budgeting, forecasting, and reporting systems.
Established policies and procedures for efficient workflow management.
Solved organizational and departmental problems by implementing successful corrective action plans.
Oversaw all aspects of operations including product development, marketing, sales, customer service and finance.
Strategized and implemented plans to transform and revitalize operations, capitalizing on emerging carwash trends.
Revolutionized the industry by creating the first carwash membership platform.
Managed day-to-day activities across multiple departments within the organization.
Sold to Wash Valet at an 8.5 x EBITDA
Founder
Southern Cal. Sports Clubs (SCSC)
Los Angeles, CA
11.2004 - 05.2009
Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics, and other SEO techniques and metrics sources.
Recruited, hired and trained staff members to ensure that operational goals were met.
Devised organizational vision, mission and foundational structure to facilitate early growth.
Created and managed the company's financial budgeting, forecasting, and reporting systems.
Facilitated communication between various departments by providing resources or guidance.
Leveraged trends in customer industries and marketplaces to shape solutions and approaches.
Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
Oversaw all aspects of operations including product development, marketing, sales, customer service and finance.
Sold The company to Synergy Performance Health ( Howard Rappaport)
COO
Bodies in Motion
Los Angeles, CA
12.2003 - 05.2004
Established policies and procedures to ensure efficient operations.
Created program to promote new managers from within, leading to cohesive leadership structure.
Evaluated existing systems and processes for effectiveness then proposed changes where necessary.
Oversaw technological improvements, successfully reducing waste and eliminating business bottlenecks.
Developed comprehensive risk management plans to protect company assets.
Maximized profits through reducing expenditures and evaluating prices.
Reviewed, analyzed and interpreted financial statements.
Conducted financial forecasting to explore strategic options and develop creative solutions to complex business issues.
Exit to Found So Cal Sports Clubs/ Sweat Clubs/ Powerhouse Gym/ Firm Athletic Clubs
Founder
TO Fitness Consulting
Los Angeles, CA
02.2002 - 04.2003
Recruited, hired and trained staff members to ensure that operational goals were met.
Established policies and procedures for efficient workflow management.
Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
Oversaw all aspects of operations including product development, marketing, sales, customer service and finance.
Merged with Bodies In Motion (2003) ( Bruce Gordon Principal)
Sales/ GM/ VP
LA Fitness
Los Angeles, CA
07.1998 - 08.2002
Became #1 sales consultant 1998
Promoted to Sales Manager 1998
Promoted to youngest GM LA fitness history (20 years old)
Promoted to Vice President in Atlanta. Georgia (2001)
Moved back to Los Angeles and started TO fitness consulting
Commercial Real Estate Agent at Coldwell Banker Alfonso Realty- Ashley McDonaldCommercial Real Estate Agent at Coldwell Banker Alfonso Realty- Ashley McDonald