Shaika Salehuddin
Northridge
Summary
Marketing professional with comprehensive background in regional market strategy and brand development. Known for driving impactful marketing initiatives and fostering team collaboration to achieve significant business goals. Adaptable and reliable, with strong skills in strategic planning and communication.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Regional Marketing Director
Glen Park Assisted Living
Los Angeles, CA
01.2025 - Current
- Developed and implemented regional marketing strategies to enhance brand visibility across multiple locations.
- Booked and led tours, collaborated with neighboring healthcare facilities, local Case Managers, Social Workers, Nurses, Events, and Assessments.
- Analyzed market trends and competitor activities to inform strategic decision-making and positioning.
- Mentored junior marketing staff, providing training on best practices and project execution methodologies.
- Cultivated relationships with community partners to drive referral growth and strengthen local outreach efforts.
- Conducted comprehensive evaluations of campaign performance to optimize future marketing endeavors.
- Created innovative strategies to drive customer engagement.
- Boosted regional sales by implementing innovative marketing strategies and campaigns.
Patient Care Coordinator
UCLA (FEMA)
Los Angeles, CA
09.2019 - Current
- Monitor/Prevent Psych patients from Suicide Ideation.
- Knowledge of patient family dynamic, their roles, relationships, incidental reports.
- Motivating patients to make right choices, connecting patients to housing, mentorship, rehab programs.
- Section 8, food assistance, housing help, health insurance, social security, disability assistance.
- Deliver information on vocational schooling, free HS diploma Program, financial aid.
- 80% of position required working independently.
- Women's support center, Same day surgery - Assist Nurse/patients, transfer, discharge, blood drive, check in/check out patient and employee, organize events.
- Lab chart assistance. ER services.
- Provided exceptional customer service to patients, families, and healthcare providers by promptly responding to inquiries, addressing complaints, and resolving issues.
- Used computer and job-related software to compile and record medical charts and reports.
- Utilized electronic health records system for accurate data entry of patient information such as demographics, insurance coverage, and physician orders.
Director of Sales and Marketing
Silverado
01.2016 - 07.2019
- Create and manage activity programs tailored to residents' interests and abilities—think fitness classes, art workshops, music therapy, and social events.
- Coordinate with entertainers, volunteers, and community partners to bring in fresh experiences and organize outings.
- Oversee staff and volunteers, including hiring, training, and scheduling.
- Manage budgets and ensure compliance with regulations.
- Gather feedback through resident councils and adjust programs accordingly.
- Promote events through newsletters and calendars to keep everyone informed and involved.
- Exercises, Physical Therapy, Brain Work, Word game, Arts/crafts, TheraPuddy, silly puddy for blood circulation, Positive flashbacks, Happy hour, hydration station.
- Conducted assessments of residents' needs to ensure individualized programs were tailored to their interests.
- Maintained accurate records of attendance at events and activities.
- Provided leadership in developing an intergenerational program that included local students volunte
- Collaborated with cross-functional teams to develop innovative products and services for customers.
- Evaluated effectiveness of current sales channels while exploring new avenues for growth.
- Directed budgeting process related to advertising campaigns across all channels.
- Cultivated strong relationships with distributors and retail partners to expand reach into new markets.
- Utilized data-driven insights to optimize pricing, product positioning, and promotional activities.
Patient Care Coordinator
Kricial Staffing FEMA (Kaiser, Providence, Interfaith hospital)
03.2014 - 01.2016
- Monitor/Prevent Psych patients from Suicide Ideation.
- Knowledge of patient family dynamic, their roles, relationships, incidental reports.
- Motivating patients to make right choices, connecting patients to housing, mentorship, and rehab programs.
- Section 8, food assistance, housing help, health insurance, social security, disability assistance.
- Deliver information on vocational schooling, free HS diploma Program, financial aid.
- Monitor heart rate/rhythm, interpret/measure ekg strips every 4 hours.
- Communicate with nurse through vocera earpiece.
- Run EKG strips every few hours, send to doctor.
- Ensured all relevant information was collected from the patient prior to discharge planning.
- Utilized organizational abilities to manage multiple tasks simultaneously while maintaining quality of care standards.
- Identified opportunities for improvement within the department that would lead to better patient outcomes.
- Scheduled appointments for physical therapy, home health visits or other necessary services upon discharge.
- Implemented innovative strategies designed to streamline processes associated with case management activities.
Director of Sales and Marketing
Brookdale Senior Living
01.2014 - 01.2016
- Admitting New Resident to facility through PCC, uploading all documents, creating key fob, Vitals, administer medications, accu check, read scale and injected fast and long acting insulin.
- Check blood sugar, narcotics count, and albuterol. Breathing treatment.
- Resident Care Coordinator responsibilities.
- Creating care plan for Resident according to Doctor's orders.
- Leading Care staff to accomplish ADLs (Cooking according to diet, feeding, bathing, grooming and toileting).
- Monitoring vital signs and assessing patients.
- Delivering important health education to patients.
- Assisting in transporting patients from facility to Hospital if required.
- Charting/Daily logging changes or episodes.
- Reporting to Charge Nurse of all changes of patients, units and the overall department.
- Scheduling staff, Following federal/state and facility protocols/procedures.
- Communication with family.
- Covering call offs.
- Preparing social events.
- Evaluated effectiveness of current sales channels while exploring new avenues for growth.
- Collaborated with cross-functional teams to develop innovative products and services for customers.
- Established processes for lead generation and qualification, customer onboarding and retention programs.
- Followed up with sales leads, answering questions and improving service.
- Set goals for products or services and analyzed statistics to determine customer demand and inventory needs.
Clinical Partner EKG Tech
Cedar Sinai- Providence
03.2012 - 09.2014
- Monitor/Prevent Psych patients from Suicide Ideation.
- Knowledge of patient family dynamic, their roles, relationships, incidental reports.
- Motivating patients to make right choices, connecting patients to housing, mentorship, and rehab programs.
- Section 8, food assistance, housing help, health insurance, social security, disability assistance.
- Deliver information on vocational schooling, free HS diploma Program, financial aid.
- 80% of position required working independently.
- Proficient in MS Word, Excel, Epic (Patient Charting), MS Outlook, PowerPoint.
- Connect Patient and Family to family counseling, spiritual/religious mentorship.
- Preserve resident dignity/Generate designated care and comfort for mentally challenged elderly.
- Administer medication.
- Distinguish am and pm meds, Time gapping as needed, administer meds according to prohibition of contradicting medication, crush meds for residents on puree diet.
- Administer PRN, DNR.
- New hire paperwork/training.
- Document physical and mental status and episodes of each resident daily.
- Accompany residents to hospital/feed and shower residents.
- Medicate the residents as required.
- Collaborated with multidisciplinary teams to develop individualized plans of care for each patient.
- Conducted follow-up calls after discharge from hospitalization or emergency room visits.
- Adhered to infection control guidelines when caring for immunocompromised patients.
- Maintained supplies inventory by restocking exam rooms and maintaining par levels for equipment.
- Assisted physicians with a variety of clinical tasks including patient assessment, treatment planning and documentation.
RCC/Sales Director
Sunrise Senior Living
Los Angeles, CA
01.2009 - 01.2012
- Admitting New Resident to facility through PCC, uploading all documents, creating key fob, Vitals, administer medications, accu check, read scale and injected fast and long-acting insulin.
- Check blood sugar, narcotics count, and albuterol. Breathing treatment.
- Creating care plan for Resident according to Doctor's orders.
- Reporting to Charge Nurse of all changes of patients, units and the overall department.
- Scheduling Staff, covering call offs, daily communication with family via email, phone, or in person.
- Communicated effectively with other healthcare professionals regarding test results and patient care plans.
- Managed patient records accurately and efficiently according to HIPAA standards.
- Processed and reported lab results to physicians promptly and accurately.
- Prepared and analyzed specimens, ensuring proper labeling, storage, and disposal.
- Utilized problem-solving techniques to quickly and efficiently resolve complex issues.
- Negotiated contracts with potential clients while ensuring compliance with organizational policies and procedures.
- Achieved goals and annual budget projections by developing tactics to improve growth.
- Organized strategic marketing events to promote products and services.
- Performed market research and competitor analyses to improve sales strategies.
- Oversaw the development of annual budgets, tracked expenses, and achieved cost savings targets.
- Fostered individual and team development to improve sales tactics and practices.
Education
Pharmacy Tech Program - Pharmaceuticals
Pharmacy Tech Scholar
USMedication Technician - Pharmacology
Elite Academy
Kansas, USLVN Program - undefined
Nursing & Technology
Los Angeles12-2026
Business Management Certificate - Business Candidate
DeVry University
09-2025
CNA EKG Monitor Tech - undefined
St Jude Nursing School
06-2017
Skills
- Client Relation Management (CRM)
- MS Excel
- PowerPoint
- Data Entry
- QuickBooks
- Epic (Patient Charting)
- PCC
- August Health
- Medication Administration
- Quickmar/ EHR
Certification
- CNA
- EKG Tech
- Medication Technician
- Pharmacy Tech Program
- Business Management
LANGUAGES
Bengali - Advanced
Urdu - Advanced
Hindi - Advanced
Marathi - Advanced
Spanish - Conversational
Beginners Arabic - Conversational
English - Advanced
Timeline
Regional Marketing Director
Glen Park Assisted Living
01.2025 - Current
Patient Care Coordinator
UCLA (FEMA)
09.2019 - Current
Director of Sales and Marketing
Silverado
01.2016 - 07.2019
Patient Care Coordinator
Kricial Staffing FEMA (Kaiser, Providence, Interfaith hospital)
03.2014 - 01.2016
Director of Sales and Marketing
Brookdale Senior Living
01.2014 - 01.2016
Clinical Partner EKG Tech
Cedar Sinai- Providence
03.2012 - 09.2014
RCC/Sales Director
Sunrise Senior Living
01.2009 - 01.2012
Medication Technician - Pharmacology
Elite Academy
LVN Program - undefined
Nursing & Technology
CNA EKG Monitor Tech - undefined
St Jude Nursing School
Pharmacy Tech Program - Pharmaceuticals
Pharmacy Tech Scholar
Business Management Certificate - Business Candidate
DeVry University