Shainna Tucker
Summary
Resourceful Social Media Marketing Manager with high-level social media and marketing technology expertise. Directed social media marketing program and expanded audience across all targeted networks. Excellent conceptual skills and attention to detail with focus on generating brand recognition and loyalty. Skilled Marketing Manager with proven track record in developing and implementing strategic marketing plans that increase company visibility and revenue. Possess strong leadership abilities, creativity, and knowledge of market trends to effectively manage marketing teams and projects. Successfully increased market share by identifying customer needs and tailoring marketing strategies accordingly. Demonstrated ability to improve brand recognition through innovative campaigns and effective communication strategies.
Overview
16
16
years of professional experience
Work History
Social Media Marketing Manager
Electronics Expo
06.2026 - Current
- Developed and executed a comprehensive social media strategy across Instagram, Facebook, and TikTok
- Significantly increased views from double digit to 4 & 5 digit views organically
- Filmed and edited short form content using CapCut and Edits
- Planned and coordinated weekly content shoots with sales associates
- Managed end to end social content calendar using HeyOrca and Meta Business Suite
- Tracked viral social media trends & user behaviors on all platforms
- Applied A/B testing on Instagram Trial Reels to optimize content performance.
- Built and maintained and organized content library using Dropbox for efficient asset management.
- Focused on hooks, timing, framing and overall storytelling for all content
Project Manager (Contract)
Brivado Cigars
03.2026 - Current
- Managed event logistics for Brivado Cigars, ensuring seamless execution of various events.
- Developed strong social-first content for Instagram to enhance brand visibility.
- Filmed and edited short form content using CapCut
- Curated a database of all UGC content and NYC/NJ Content Creators that aligned with the brand
- Crafted detailed run-of-show documents and scripts to streamline event flow and communication.
Marketing Coordinator
New York Cruise Lines
02.2023 - 02.2026
- Travel and tourism-based content management
- Filmed funny & relevant content for Circle Line, The Beast Speedboat, La Barca Cantina, & North River Lobster.
- Planned pre-shoot activities and communicated with essential internal teams.
- Compiled weekly and monthly reports.
- Monitored performance metrics and evaluated KPIs
- Responded to messages and comments as needed
- Coordinated & executed seasonal influencer events
- Assisted in influencer selection for various travel and tourism campaigns.
- Past NYC influencers; The Bronx Native, King of the M12, The Brooklyn Maven
- Coordinated partnerships that generated over $100K in revenue through effective collaboration and strategy.
- Developed integrated marketing initiatives, including promo codes, social media contests, and physical media, enhancing engagement for internal and external teams.
- Managed multiple high-profile partner accounts from inception to execution, ensuring alignment with marketing goals and seamless delivery.
- Project managed all tasks for each corporate partners including signage, contracts, and invoices.
- Developed pitch and partnership decks to highlight
- Notable partnerships include: Radio City Rockettes, Hip Hop Museum, Toys for Tots, North Shore Animal League of America, Gazillion Bubble Show, Raising Canes, and New York Liberty.
Social Media Associate
SpotCo.
05.2021 - 01.2023
- Oversaw Instagram, TikTok, and Facebook accounts for (4) Broadway musicals
- Built a usable database of UGC Content
- Engaged with community through social media interactions Responded to all comments on social platforms while maintaining the “show voice.”
- Conducted weekly reviews of each profile for social clients to ensure optimal utilization of each platform.
- Assisted in content planning, posting, collecting analytics, and using platforms such HeyOrca
- Curated lists of NYC-based influencers for Broadway shows & events
- Ensured all content, copy and responding comments aligned with each brand
Content Creator
A Thick Girl's Closet
03.2011 - Current
- Developed plus-size fashion and lifestyle blog, growing audience to over 200,000 followers through weekly articles and YouTube videos, and daily posts across multiple social media platforms, utilizing paid Facebook and Instagram ads to enhance reach
- Curated targeted influencer lists to boost collaboration opportunities and brand partnerships
- Created engaging long-form and short-form videos with Adobe Premiere Pro and CapCut, enhancing content variety and audience engagement
Skills
- Social media strategy
- Content creation
- Video editing
- Data analysis
- A/B testing
- Brand management
- Influencer marketing
Timeline
Social Media Marketing Manager
Electronics Expo
06.2026 - Current
Project Manager (Contract)
Brivado Cigars
03.2026 - Current
Marketing Coordinator
New York Cruise Lines
02.2023 - 02.2026
Social Media Associate
SpotCo.
05.2021 - 01.2023
Content Creator
A Thick Girl's Closet
03.2011 - Current