SHAKERA BEGUM

• Analyzed marketing campaign performance across digital channels, tracking key metrics such as conversion rates, customer acquisition cost, and engagement to support data-driven decision-making.
• Partnered with marketing and growth teams to translate business goals into measurable KPIs and reporting requirements.
• Built and maintained dashboards and reports to monitor campaign effectiveness, audience behavior, and funnel performance.
• Conducted exploratory data analysis using SQL and spreadsheets to identify trends, gaps, and opportunities for campaign optimization.
• Supported A/B testing initiatives by analyzing test results and summarizing insights to guide messaging, targeting, and budget allocation decisions.
• Consolidated data from multiple sources (CRM, marketing platforms, web analytics) to create a unified view of marketing performance.
• Documented reporting logic, metric definitions, and data assumptions to ensure consistency and clarity across stakeholders.
• Presented insights and recommendations to marketing leadership in a clear, actionable manner, supporting iterative improvements in campaign strategy.
• Worked in a fast-paced startup environment, balancing ad-hoc analysis requests with recurring reporting and ongoing optimization efforts.

• Identified customers need promptly and efficiently to improve service delivery and satisfaction.
• Gathered, well, and organized large datasets to analyze industry and market trends.
• Generated standard and customized business and financial reports to support management decisions.
• Developed reports using SQL queries to monitor progress against key performance indicators (KPIs).
• Designed and maintained interactive dashboards in Power BI to visualize business performance.
• Used Excel pivot tables, VLOOKUP, and advanced formulas to derive actionable business insights.
• Collaborated with cross-functional teams to define reporting requirements and align with business objectives.
• Analyzed existing processes and IT systems to identify bottlenecks and opportunities for improvement.
• Conducted root cause analysis on performance issues, improving operational efficiency.
• Supported forecasting, budgeting, and demand analysis for better planning and resource allocation.
• Analyzed competitive market strategies through product, market share, and trend analysis.
• Presented analytical findings and visual insights to senior management for data-driven decision-making.
• Automated repetitive reporting tasks using Excel macros and SQL scripts, saving manual effort and time.
• Established and maintained metadata repositories, including data dictionaries, models, and workflows, ensuring consistency and accessibility of data assets.
• Developed and maintained data management processes, ensuring adherence to organizational data governance standards and compliance requirements.
• Provided end-user training and support, promoting best practices in data management tools and workflows for improved adoption and usability.
• Managed version control using GitHub, ensuring efficient code collaboration and progress tracking throughout the project.

• Assisted the HR team in collecting and analyzing employee data for recruitment and performance tracking.
• Collected potential candidate profiles and resources from Found it, Naukri.com and other job portals to support hiring activities.
• Prepared and maintained Excel-based reports on employee engagement and attendance.
• Supported recruitment processes including screening resumes and scheduling interviews.
• Helped create HR dashboards to visualize workforce metrics and identify key trends.
• Collaborated with HR staff to improve onboarding processes and documentation accuracy, Contributed to monthly HR reports and presentations for management review.

• Supported the Auto Curation project focused on building automated car system workflows and in-built operational procedures.
• Assisted in gathering and analyzing large datasets related to vehicle automation and performance metrics.
• Developed and maintained detailed Excel sheets and reports to track system efficiency and process compliance.
• Collaborated with developers and QA teams to identify, test, and document automation issues.
• Helped design and test data models and process flows to improve system reliability.
• Conducted data validation and error checks to ensure accuracy in automated outputs.
• Created weekly and monthly performance dashboards using Excel and Power BI.
• Supported data-driven decisions by providing insights and recommendations based on analytical findings.
• Documented SOPs (Standard Operating Procedures) and maintained version control for updated workflows.
• Assisted senior analysts with SQL queries to extract and clean data from internal databases.
• Worked closely with project managers to track progress and ensure timely delivery of milestones.
• Improved efficiency by automating repetitive reporting tasks using Excel formulas and templates.
• Participated in team meetings and contributed to process improvement discussions.
• Resolved minor technical and data-related issues, ensuring uninterrupted project operations.
• Continuously expanded technical knowledge through Wipro training modules and on-the-job learning