Shana Doerfer
Evans Mills
Summary
Experienced and driven retail professional with a strong background in electronics and hardlines management. Over two decades of customer service and sales experience, including leadership roles in high-volume retail settings. Skilled in team supervision, sales optimization, inventory control, and customer engagement. Proven ability to lead departments, mentor staff, and achieve sales goals through effective merchandising and operational strategies.
Overview
23
23
years of professional experience
Work History
Sales Area Manager - Hardlines
Army & Air Force Exchange Service
Fort Drum
06.2024 - Current
- Lead operations for hardlines departments across designated areas (i.e. PowerZone, Home Depot, and Furniture).
- Drive sales and manage team performance to exceed department targets.
- Ensure compliance with merchandising standards, promotions, and inventory management.
- Train and develop associates to deliver outstanding customer service and product knowledge.
- Manage labor schedules aligning staffing with store traffic and sales.
PowerZone Supervisor
Army & Air Force Exchange Service
Fort Drum
09.2023 - 06.2024
- Supervised PowerZone (electronics) team and daily department activities.
- Managed inventory levels, shrink prevention, and planogram execution.
- Led weekly training and coached associates in upselling and technical assistance.
- Increased customer satisfaction through streamlined service practices.
PowerZone Customer Experience Associate
Army & Air Force Exchange Service
Fort Drum
11.2022 - 09.2023
- Provided knowledgeable service on electronics products and solutions.
- Supported promotional displays, replenishment, and department organization.
- Helped improve department sales by offering tailored product recommendations.
Bather & Groomer
Petco
01.2006 - 01.2007
- Provided grooming and bathing services for dogs and other pets.
- Maintained grooming equipment, scheduled appointments, and ensured safety standards.
Sales Associate
PetSmart
Colorado Springs
01.2005 - 01.2006
- Assisted customers in finding products and services related to pet care.
- Supported merchandise restocking and maintained clean, shoppable aisles.
Shift Lead
7-Eleven
Colorado Springs
01.2002 - 01.2005
- Supervised shift operations including cash handling and team coordination.
- Maintained store cleanliness, handled customer issues, and trained new staff.
- Ensured inventory accuracy and helped implement promotional setups.
Education
High School Diploma -
Penn Foster High School
Scranton, PA01.2012
Bachelor of Science - Human Development
American Public University System
Charles Town, West VirginiaSkills
- Electronics & Hardlines Sales
- Retail Team Leadership
- Inventory & Merchandising
- Loss Prevention & Shrink Control
- Planogram Compliance
- POS Systems & Checkout Operations
- Customer Experience Management
- Staff Training
- Recruitment and hiring
- Staff scheduling
- Staff management
- Sales reporting
- Workforce development
Timeline
Sales Area Manager - Hardlines
Army & Air Force Exchange Service
06.2024 - Current
PowerZone Supervisor
Army & Air Force Exchange Service
09.2023 - 06.2024
PowerZone Customer Experience Associate
Army & Air Force Exchange Service
11.2022 - 09.2023
Bather & Groomer
Petco
01.2006 - 01.2007
Sales Associate
PetSmart
01.2005 - 01.2006
Shift Lead
7-Eleven
01.2002 - 01.2005
High School Diploma -
Penn Foster High School
Bachelor of Science - Human Development
American Public University System
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