SHANAN GEILENFELDT

Global leader in fashion jewelry and accessories, operating one of the world's largest retail consignment models across fashion retailers and drugstore chains.
• Accountable for $42M in annual revenue across 1,900+ retail accounts in 11 states within fashion retail and drug store environments, managing and developing a team of 130 field employees.
• Drove revenue growth and operational excellence for one of the largest fashion jewelry companies globally, partnering closely with international stakeholders, and global support teams to align regional execution with corporate strategy.
• Implemented workforce planning, performance management, and talent development strategies that improved sales results, retention, and execution consistency.
• Collaborated cross-functionally with merchandising, supply chain, and global leadership to optimize product placement, inventory flow, and in-store execution.
• Fostered a culture of accountability, collaboration, and people-focused leadership within fast-paced, multi-unit retail environments.
• Enhanced execution consistency by coaching teams to achieve operational excellence.

• Managed district-level operations within a retail consignment model, supporting jewelry and accessory programs across fashion retailers and drug stores.
• Achieved consistent double-digit year-over-year sales growth through disciplined execution, field leadership development, and strong retail partnerships.
• Built and maintained trusted relationships with retail partners to align brand standards, service expectations, and sales objectives.
• Mentored and developed field leaders to exceed performance targets and strengthen bench strength.
• Recognized as District Manager of the Year (2022) and recipient of five Best of Beeline awards for operational and leadership excellence.

• Spearheaded national and regional training initiatives to enhance distribution readiness and execution excellence.
• Designed and delivered training programs that boosted retail compliance, engagement, and sales performance.
• Collaborated with management to identify and assess training needs across departments.
• Conducted individualized coaching sessions to support employee development and performance improvement.

• Supervised retail field teams to ensure adherence to performance metrics and brand standards.
• Coordinated promotional activities to boost product visibility and sales.
• Managed hiring, onboarding, coaching, and daily performance assessments.
• Oversaw daily operations to maintain smooth workflow and enhance customer satisfaction.

• Spearheaded onboarding and training initiatives across West Region, enhancing support for multiple markets.
• Cultivated high-performing teams through structured coaching and continuous development.
• Elevated field readiness and execution consistency, boosting overall operational performance.
• Created comprehensive training materials for new product launches and employee onboarding.
• Applied best practices in adult learning principles to optimize training effectiveness.