Shane Berry
General Manager/Director of Operations
Redmond,WA
Summary
General Manager/Director of Operations with extensive experience at Live Nation, AEG, House of Blues venues, and some independent productions. I specialize in event logistics and team collaboration as well as implementing initiatives that achieve net-zero sustainability and significantly improving guest experiences.
Skilled in strategic planning and performance evaluation, focused on process optimization and workforce motivation to drive exceptional results. A forward-thinking team leader skilled at operating departments efficiently and matching employees skills with appropriate roles for maximum performance.
I am a proactive and hardworking individual focused on continuous operational improvement. As a seasoned Operations Manager with over 30 years of experience, I apply my exceptional planning and problem-solving abilities to enhance business plans and day-to-day activities. I am results driven and resilient in developing teams while improving processes and increasing productivity. I bring a solid understanding of industry trends, excellent communication skills, a talent for spotting areas in need of improvement, and then implement changes with a strategic approach.
Overview
34
34
years of professional experience
2
2
Certifications
2
2
years of post-secondary education
Work History
Operations and Experience Manager
Formalities LLC/FORM
Mayer, AZ
03.2014 - Current
- Established role as founding Associate Producer and site manager in 2014.
- Managed permitting, staffing, F&B, security, EMS, and line management for initial two years.
- Transitioned to F&B Manager in 2016, overseeing food trucks, vendors, and bar program for 2,500-3,000 attendees.
- Promoted to Operations Manager in 2019, enhancing Accessibility and Sustainability programs.
- Coordinated logistics and inventory management to ensure timely product delivery.
- Implemented safety protocols to create a secure work environment.
- Developed standard operating procedures for consistent operations across events.
- Evaluated staff performance and provided constructive feedback for continuous improvement.
The Gorge General Manager of Campgrounds
Live Nation
Quincy, WA
02.2026 - 09.2026
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Used innovative technology to create camping spaces that matched advertised online specs, improved trackable capacity, and increased guest safety.
- Implemented operational strategies and effectively built customer and employee loyalty through fan engagement and collection of essential feedback.
- Worked with Legends to increase and add variety to our F&B options resulting in increased sales per event.
- Redesigned Vendor Alley to accommodate more vendors and increase guest lounge space.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Updated Campground security procedures for the venue by implementing a 24 hour schedule for canine and search teams for vehicles and pedestrian entry. I also added a fence line to separate searched campers from day parking attendees that were not screened until venue entry.
- Increased accountability and oversight of crew care, site Ops, Experience managers, and third party affiliates on grounds.
- Cultivated and trained a night security crew focused on de-escalation and guest safety.
- Liaised with local and state law enforcement, WSDOT, and medics to ensure safe and controlled events.
Chateau Ste. Michelle Amphitheater General Manager
Live Nation
Woodinville
02.2024 - 02.2026
- Transitioned venue operations from third-party labor to 90% in-house staffing, onboarding over 125 new hires.
- Led initiative to achieve net-zero sustainability within one season.
- Increased PSS revenue by enhancing guest experiences and implementing new structures.
- Collaborated with sound and lighting vendors to maintain production quality within budget constraints.
- Improved guest and staff satisfaction through team building and empowerment strategies.
- Revamped operational layout using smart technology to optimize guest value perception and relations.
- Upgraded security protocols and staffing to enhance safety and reduce incidents.
- Managed daily operations including budgeting, staffing, scheduling, and inventory control.
Operations Director
Formalities LLC/LA3C
Los Angeles
10.2023 - 11.2023
- Oversaw FOH operations for four historic downtown LA theaters and two outdoor stages during LA3C festival featuring prominent artists.
- Coordinated box office, line management, ADA accommodations, security, and guest relations to ensure seamless event execution.
- Developed operational strategies that maximized efficiency and elevated customer satisfaction.
- Established quality control measures to uphold high service delivery standards.
- Managed daily operations of large staff across multiple departments to maintain productivity.
- Resolved customer service issues promptly while enhancing overall client satisfaction levels.
- Collaborated with management to align operational goals with broader business strategy.
- Communicated departmental objectives clearly to achieve desired outcomes.
Director of Operations
Cascade Music Collective/Seattle Event Solutions
Redmond
10.2022 - 09.2023
- Secured five-year contract with King County for operation of 5,500-capacity amphitheater.
- Hired and trained all front-of-house and back-of-house staff to ensure high service standards.
- Rebuilt venue infrastructure, featuring new box office, fiber optic connectivity, and improved staging elements.
- Established reliable security team through long-term relationship with AUS for event safety.
- Directed daily operations for diverse event management projects to ensure seamless execution.
- Oversaw logistics for various live music events, managing resources and vendor contracts effectively.
- Implemented operational protocols to uphold safety and compliance standards across all areas.
- Developed strategies to enhance efficiency, reduce costs, and elevate customer satisfaction.
Food and Beverage Manager
Seattle Event Solutions
Redmond
05.2018 - 10.2022
- Managed outside food vendors and company-owned bars at Marymoor Park Amphitheater and Bumbershoot festival.
- Promoted to Director of Operations for Cascade Music Collective.
- Trained and supervised staff in service standards and hospitality techniques.
- Ensured compliance with health and safety regulations during service delivery.
- Oversaw daily operations of food and beverage department, including scheduling, inventory, cost management, menu planning, and customer service.
- Provided training on sanitation techniques and safety protocols to restaurant personnel.
- Facilitated communication between front-of-house and back-of-house staff to enhance service efficiency.
- Resolved customer complaints regarding meal quality or service issues promptly to ensure satisfaction.
Regional Assistant General Manager
AEG Live
Seattle
03.2015 - 05.2018
- Advanced from Venue Operations Manager to Regional AGM, overseeing operations for all AEG venues in PNW region.
- Coordinated event scheduling across multiple venues, ensuring optimal resource utilization.
- Communicated with vendors to secure essential supplies and services for events.
- Collaborated with team members to enhance event workflows and operational efficiency.
- Maintained accurate event documentation for compliance and regulatory purposes.
- Facilitated team meetings to develop event planning and execution strategies.
- Resolved issues swiftly to guarantee seamless event operations and client satisfaction.
- Monitored compliance with legal requirements and internal policies across regional operations.
Director of Entertainment
Wavehouse
San Diego
02.2008 - 09.2011
- Managed two venues with capacities of 1,500 outdoors and 900 indoors.
- Oversaw logistics for concerts and EDM events, ensuring seamless operations.
- Coordinated entertainment events to enhance guest experiences and satisfaction.
- Facilitated staff scheduling and training for optimal operational efficiency.
- Collaborated with marketing teams to effectively promote events.
- Ensured compliance with safety regulations and legal requirements during all events.
- Maintained communication between departments to streamline processes.
- Evaluated audience feedback to refine future entertainment offerings.
Director of Operations Music Hall
House of Blues
San Diego
08.2006 - 02.2008
- Managed operations for two venues with capacities of 1,100 and 1,500.
- Coordinated logistics for events, ensuring efficient setup and breakdown.
- Developed operational policies to enhance guest safety and satisfaction.
- Trained management teams on best practices and operational standards.
- Implemented inventory management systems for food and beverage supplies.
- Resolved customer service issues promptly, maintaining high satisfaction levels.
- Collaborated with marketing to align event strategies with operational capabilities.
- Monitored compliance with health regulations and safety protocols across venues.
Director of Operations/GM
Revolution Live
Fort Lauderdale
04.2003 - 06.2006
- Managed two-stage venue with 1,100 and 2,000 capacity in downtown Fort Lauderdale.
- Contributed to design and construction as senior member of opening management team.
- Coordinated talent buying deals with Live Nation for event bookings.
- Handled all private events and daily concert operations to ensure smooth execution.
- Streamlined operational processes to improve efficiency across departments.
- Developed training programs that enhanced staff skills and operational effectiveness.
- Oversaw logistics for events, ensuring effective resource allocation and execution.
- Provided leadership and guidance to subordinate managers and supervisors.
Director of Music Hall and Foundation Room Ops
House of Blues
Los Angeles
10.2001 - 04.2003
- Managed Foundation Room and Music Hall operations, ensuring compliance with regulations.
- Coordinated and programmed events for both venues, enhancing guest experiences.
- Oversaw fine dining and concert operations, including significant private events like Amex Blue launch.
- Directed live music events, catering to diverse audience preferences.
- Managed venue staff to deliver exceptional customer service consistently.
- Implemented safety protocols to enhance guest security measures effectively.
- Facilitated team training sessions, boosting performance and engagement levels.
- Conducted meetings with department heads to review progress on strategic initiatives.
Education
No Degree - Pre-Med
Florida State University
Tallahassee, FL 08.1991 - 02.1993
Honors Diploma -
Winter Park High School
Winter Park, FL05.1991
Skills
- Event logistics
- Staff training
- Inventory management
- Safety compliance
- Vendor management
- Process optimization
- Customer service
- Budget management
- Team collaboration
- Problem solving
- Quality control
- Effective communication
- Strategic planning
- Performance evaluation
- Resource allocation
- Operational efficiency
- Asset management
- Staff management
- Facilities management
- Project management abilities
- Communication improvements
- Social media marketing
- Business strategy development
- Superb time management skills
- Cost reduction and containment
- Customer retention
- Consensus building techniques
- Business and operations management
- Customer relationship management
- Incidents management
- Employee motivation
- Team building/leadership
- MS office
- Maintaining compliance
- Decision-making
- Emergency response
- Contract negotiation
- Schedule management
- Health and safety compliance
- Budgeting and cost control
- Performance monitoring
- Operations monitoring
- Operations oversight
- Multi-unit operations management
Certification
NIMS IS-700B
FEMA
Issued May 2023
FEMA
Issued May 2023
Timeline
The Gorge General Manager of Campgrounds
Live Nation
02.2026 - 09.2026
Chateau Ste. Michelle Amphitheater General Manager
Live Nation
02.2024 - 02.2026
Operations Director
Formalities LLC/LA3C
10.2023 - 11.2023
Director of Operations
Cascade Music Collective/Seattle Event Solutions
10.2022 - 09.2023
Food and Beverage Manager
Seattle Event Solutions
05.2018 - 10.2022
Regional Assistant General Manager
AEG Live
03.2015 - 05.2018
Operations and Experience Manager
Formalities LLC/FORM
03.2014 - Current
Director of Entertainment
Wavehouse
02.2008 - 09.2011
Director of Operations Music Hall
House of Blues
08.2006 - 02.2008
Director of Operations/GM
Revolution Live
04.2003 - 06.2006
Director of Music Hall and Foundation Room Ops
House of Blues
10.2001 - 04.2003
No Degree - Pre-Med
Florida State University
08.1991 - 02.1993
Honors Diploma -
Winter Park High School