Summary
Overview
Work History
Education
Skills
Timeline
Generic

Shane McClintock

Salina,KS

Summary

Results oriented Program Director with over 11 years of experience in broadcasting. Skilled in crafting compelling content and leading on-air talent to deliver exceptional listener experiences. Committed to leveraging strategic programming to enhance audience engagement and community involvement.

Overview

12
12
years of professional experience

Work History

Operations Manager / Program Director, 99KG

Eagle Communications
Salina, USA
12.2013 - Current
  • Designed and executed a winning station format that built 99KG into a true “sound and feel,” not just a playlist—rising from 17th in the market to #1 in under a year and holding that position 11 consecutive years, a first for any rated Kansas market.
  • Oversaw all programming and content: music rotation, on-air personalities, imaging, promotions, contests, and audience engagement.
  • Consistently analyzing Nielsen data to identify listener trends, maximize time spent listening, and adjust strategy to grow both Cume and AQH in target demos.
  • Directed and coached on-air staff, keeping station sound consistent, compelling, and ratings-driven.
  • Spearheaded promotions that became community staples: Toy-A-Thon – over 75,000 toys collected for 100+ agencies with help from Salina PD and Sheriff’s Dept., Dad for a Day – annual event since 2003, giving kids without father figures a full day of experiences at Arrowhead, Kauffman, Great Wolf Lodge, and with artists like Big & Rich, Soccer Fest – 500+ kids annually with jerseys, coaching, and college athletes as referees, Bounce Bash for Charity – 2,000+ attendees, dozens of inflatables, food vendors, and summer fun for the community.
  • Other initiatives: Frosty 5K, Glow Run, Smiles for Mya Color Run, Swabs for Calvin (2,500 swabs led to a bone marrow match).
  • Built and executed national promotions with sponsors: Ozark Mountain Christmas trips, Kenny Chesney meet & greet in Denver, Carrie Underwood flyaway in Chicago, Macy’s Thanksgiving Day Parade in NYC, and more.
  • On-air daily (2–6 PM), delivering compelling content crafted to make listeners feel like they can’t miss out, not just “friend-chat.”
  • Partnered with sales to translate ratings into revenue, creating integrated campaigns, sponsorships, and branded content. Known for personally helping close or save deals.
  • Led growth of PRIME FM, from a 0.2 share to 4.6—one of the highest-rated 250-watt stations in a rated market outside Austin, TX.
  • Production voice for local clients and endorsements.
  • Serve on Crimestoppers Board of Directors (7 years).

Education

Graduate Certificate - Broadcast Meteorology

Mississippi State University
Starkville, MS
05-2009

Skills

  • Programming strategy and format development
  • Nielsen ratings analysis and audience growth
  • Promotions and event creation (community and national)
  • On-air personality and compelling content delivery
  • Staff coaching and leadership
  • Sales partnerships and revenue growth
  • Production and client branding

Timeline

Operations Manager / Program Director, 99KG

Eagle Communications
12.2013 - Current

Graduate Certificate - Broadcast Meteorology

Mississippi State University

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