
Strategic sales and marketing professional with expertise in revenue generation, client acquisition, and data-driven decision-making. Combines consultative selling, marketing execution, and analytics to grow accounts, increase lead conversion, and optimize sales performance. Adept at partnering with cross-functional teams to deliver scalable, measurable results.
Engaged by GeoSera to lead and support business development efforts focused on generating revenue from pharmaceutical and biotech sponsors across the clinical research lifecycle.
• Conducted a full review of GeoSera’s positioning and outreach approach across pre clinical research, clinical pharmacology, Phase I through IV trials, and post marketing support services.
• Identified and profiled more than 150 pharma and biotech sponsor organizations and decision makers within Clinical Research Operations and Medical Affairs.
• Built a verified target list of up to 500 high value contacts using LinkedIn Sales Navigator, HubSpot, and Apollo, improving lead quality by over 60%.
• Developed consultative outreach messaging tailored to scientifically trained stakeholders, increasing response rates to 18%.
• Designed a three step, relationship based follow up cadence that improved engagement from 3% to 15%.
• Provided strategic recommendations to leadership on targeting strategy, outreach structure, and long term pipeline development.