Shaniah Garrick
Communication Specialist
Washington,DC
Summary
Professional Summary
Experienced communications specialist seeking a marketing and communications role that leverages my financial industry experience and institutional knowledge with 5+ years of communications experience. A strong background in developing strategic communications plans, managing media relations, and creating engaging content across platforms. Skilled in crafting compelling messaging to effectively reach target audiences and drive brand awareness. Proficient in using social media, press releases, and other tools to communicate key messages and maintain positive brand image.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Bank Teller
PNC Bank
Washington, DC
08.2023 - Current
- Promoted bank products and services to customers, meeting and exceeding monthly sales targets by 20%.
- Identified sales opportunities and referred customers to branch partners in financial services.
- Cross-sold credit cards, loans and other bank products.
Sales & Service Representative
First Citizens Bank
02.2022 - 06.2023
- Utilized advanced product knowledge to effectively promote and sell products to customers, resulting in high rates of customer satisfaction and repeat business.
- Called on existing accounts to drive sales through proactive and relationship-driven contact strategies.
- Cross-sold and upsold products to customers based on solid understanding of current and forecasted needs.
Customer Experience Coordinator
TD Bank
05.2021 - 02.2022
- Collaborated with cross-functional teams to streamline processes and improve communication to provide an seamless customer experience.
- Maintained up-to-date knowledge of bank products, services, promotions, policies, regulations to better assist customers with their financial needs.
- Developed strong relationships with customers through exceptional service, fostering loyalty and trust.
Media Specialist
Kingdom Harvest
08.2016 - 05.2021
- Developed and executed comprehensive social media strategies to increase brand awareness and engagement across platforms, resulting in a 30% growth in followers and a 25% increase in user engagement.
- Monitored and analyzed performance metrics to optimize brand visbility, media campaigns and make data-driven decisions
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
- Developed engaging video content for social media channels, driving higher levels of user interaction and generating new leads for clients.
Visual Design & Content Intern
Winthrop University (The Johnsonian)
08.2019 - 01.2020
- Supported the visual design team in creating engaging graphics and illustrations for various marketing materials.
- Collaborated with copywriters to ensure that visual design and written content aligned seamlessly
- Participated in brainstorming sessions to generate innovative ideas for enhancing brand identity through visual elements
Staff Writer
Winthrop University (The Johnsonian)
8 2018 - 1 2019
- Researched and wrote engaging articles on a wide range of topics for publication on website and social media platforms.
- Conducted interviews with industry experts and thought leaders to gather insights for in-depth feature articles.
- Developed compelling story ideas for diverse audiences, resulting in increased reader engagement.
Education
Bachelor of Arts - Mass Communications
Winthrop University
Rock Hill, SC 08.2016 - 05.2020
Skills
Advertising
Digital Marketing
Oral Communication
Verbal Communication
Social Media Management
Content Marketing
Result-Oriented
Sales and Cross-Selling
Certification
Corporate Communications
Timeline
Corporate Communications
07-2024
Bank Teller
PNC Bank
08.2023 - Current
Sales & Service Representative
First Citizens Bank
02.2022 - 06.2023
Customer Experience Coordinator
TD Bank
05.2021 - 02.2022
Visual Design & Content Intern
Winthrop University (The Johnsonian)
08.2019 - 01.2020
Bachelor of Arts - Mass Communications
Winthrop University
08.2016 - 05.2020
Media Specialist
Kingdom Harvest
08.2016 - 05.2021
Staff Writer
Winthrop University (The Johnsonian)
8 2018 - 1 2019
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