SHANMUKH GOPISETTY
Summary
An IT Business Analyst with experience in stakeholder management, data analysis, and process evaluation in addition to requirement translation and efficiency enhancement. Capable of coordinating projects to bridge the gap between IT capabilities and business requirements for improved company performance and results.
Overview
4
4
years of professional experience
Work History
Business Analyst
Franchise India
06.2019 - 07.2022
- Undertook a comprehensive examination of franchise sales procedures, pinpointing critical domains that required enhancement and executing tactics to optimize operations.
- Assembled and documented business requirements while working with the franchise development team, ensuring that they were consistent with franchise sales objectives and the overall company approach.
- Contributed significantly to the optimization of lead generation processes in the first year, resulting in a significant increase in qualified franchise leads.
- Employed data analytics tools to extract, transform, and interpret sales and marketing data, thereby supplying strategic decision-makers with actionable insights.
- Perform market research and competitor analysis to determine market trends, target demographics, and prospective franchise expansion areas.
- Responsible for the development and maintenance of performance dashboards that track franchise sales and marketing key performance indicators (KPIs).
Marketing Intern
Autofin Limited
04.2018 - 07.2018
- Conducted a comprehensive analysis of recent advancements in the automotive industry, market requirements, and competitive strategies.
- Analyzed and evaluated data to identify meaningful insights, facilitating the development of impactful marketing strategies.
- Collaborated extensively with design teams to create visually appealing marketing materials.
- Facilitated the coordination and execution of automotive events and product launches.
- Managed the organization and implementation of logistics, gave support in setting up the booth, and actively interacted with attendees to enhance brand identification.
- Assisted with the administration of client databases, ensuring the precision and up-to-datedness of data.
- Resolved consumer concerns and solicited feedback, hence enhancing overall customer engagement.
- Monitored and evaluated key performance indicators (KPIs) for marketing initiatives.
- Produced regular reports, highlighting important discoveries and recommendations for improvement.
- Collaborated with the sales team to create marketing materials and presentations.
- Assisted in developing strategies to generate potential customers and strengthen the sales process.
Business Process Associate
Genpact
Hyderabad
05.2016 - 06.2017
- Proficiently handled and resolved consumer issues and complaints promptly and efficiently.
- Significantly contributed to improving customer satisfaction through sympathetic and solution-focused support.
- Kept detailed records of customer engagements and solutions to ensure adherence to regulatory requirements.
- Produced periodic reports regarding customer concerns, patterns, and remedies for evaluation by management.
- Performed quality assessments on customer interactions to verify compliance with corporate policies and standards.
- Engaged in cross-functional collaboration with departments such as claims and underwriting to resolve intricate consumer concerns.
- Served as an intermediary between clients and internal departments to expedite effective resolution of issues.
Education
Master of Science - Management Information Systems
Cleveland State University
Cleveland, OH05.2024
MBA - Marketing
Birla Global University
Bhubaneswar, Odisha04.2019
Bachelor of Science - Electronics And Communications Engineering
Sri Indu College of Engineering And Technology
Hyderabad04.2016
Skills
- Operations Analysis
- Requirements Gathering
- Strategic Planning
- KPI Tracking
- Data Analysis
- Market Analysis
- Competitive Analysis
- CRM Systems
- HTML and CSS
- Tableau Expertise
- Python
- SQL
- Software Development Life Cycle
- Agile Methodologies
Languages
English
Full Professional
Telugu
Native or Bilingual
Hindi
Full Professional
Timeline
Business Analyst
Franchise India
06.2019 - 07.2022
Marketing Intern
Autofin Limited
04.2018 - 07.2018
Business Process Associate
Genpact
05.2016 - 06.2017
Master of Science - Management Information Systems
Cleveland State University
MBA - Marketing
Birla Global University
Bachelor of Science - Electronics And Communications Engineering
Sri Indu College of Engineering And Technology
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