Shanna El-Amin
Detroit
Summary
Vibrant and personable customer driven professional with refined communication expertise; a genuine interest in people and a natural talent for establishing rapport. Demonstrated qualities of maturity and professionalism, contributing to a positive, supportive, and stabilizing influence. Handles fast-paced work calmly and goes above and beyond to promote guest satisfaction. Quick to resolve conflicts and other problems.
Dedicated Marketing Coordinator offers detailed planning, scheduling and monitoring of marketing campaigns to optimize strategies and boost results. Experienced in orchestrating development of collateral. Well-organized and diligent with good communication and team leadership abilities.
Strategic Marketing Coordinator offers many years of expertise in social media management, client relationship building, and project management. Proactively engages with clients to assess needs and develops and implements successful marketing strategies. Proven collaborator commended for consistently providing outstanding marketing support.
Overview
15
15
years of professional experience
7
7
years of post-secondary education
Work History
Admissions and marketing coordinator
Oakland nursing center
Southfield
07.2025 - Current
- Coordinated marketing campaigns to enhance community engagement and awareness.
- Developed promotional materials for events and outreach initiatives.
- Managed social media accounts to increase online presence and interaction.
- Collaborated with healthcare staff to create patient-centered communication strategies.
- Conducted market research to identify trends and audience needs.
- Maintained marketing databases for tracking outreach efforts and contact information.
Life Enrichment Director
OAKPOINTE SENIOR CARE CENTER
Detroit
12.2012 - 12.2023
- Administered resident assessments for care plan
- Planned, created, implemented monthly event calendars for residents and facility
- Maintained monthly budget through fund raising and securing corporate sponsors
- Actively recruited and maintained vibrant volunteer program with local academies and schools
- Trained and supervised team members in charting, in-service, and scheduling.
- Developed special one-on-one programs for when residents were ill or unable to take part in group activities.
- Scheduled activities designed to encourage residents to socialize among themselves and enjoy time with family members.
- Explained rules and regulations of facilities and entertainment attractions to customers.
- Coordinated events that promoted physical and mental wellness for seniors.
- Managed recreational programs tailored to diverse resident interests and abilities.
- Facilitated communication between families and staff regarding resident engagement.
Life Enrichment Corporate Consultant
Nexcare
Brighton
06.2014 - 10.2015
- Coordinated community business relationships, activity calendars and entertainment for 18 corporate retirement facilities.
- Coordinated with internal teams and external stakeholders to support business growth through development of new features.
- Generated thorough and useful reports for use in business decision-making.
- Determined business priorities and negotiated cost, quality and service with cross-functional business leaders.
- Conducted strengths, weakness, opportunities and threats (SWOT) analyses to develop strategic plans for corporate level and business units.
Admissions & Marketing Director
Holt Senior Care & Rehab Center
Holt
02.2011 - 06.2013
- Helped patients with admissions process and adhered to state and federal laws.
- Handled insurance claim duties and verified that each met standards of admissions.
- Coordinated with admission team to schedule admission and recruitment programs.
- Answered application and enrollment inquiries from public via telephone or email.
- Organized and participated in health fairs to raise awareness of organization's mission and services.
- Planned professional development in-services, workshops and lectures.
- Developed marketing strategies to attract new residents and enhance facility visibility.
- Coordinated community outreach events to inform potential clients about services offered.
Education
Associate of Applied Science - Community Relations
Central Michigan University
Mount Pleasant, Michigan, MI 08.2018 - 10.2025
Certification - Digital Media Arts
Canva Online
09.2025 - 10.2025
National Certification Council for Activity Professional (NCCAP) -
National Certification for Activity Professionals
Dementia Practitioner (CDP) ( NCCDP) -
National Council of Certified Dementia Practitione
Associate of Science - Health Sciences
Wayne County Community College District
Detroit, MICertified Nursing Assistant - Nursing
Career Essential Learning Center
Redford, MISkills
- Community Outreach Tactful
- Diplomatic Safety & Security Conscious
- Effective collaboration and interaction
- Decision-Making
- Consensus Building Professional
- Community and family integration
- Organizational skills
- Analytical
- Friendly, positive attitude
- Data management
- Marketing strategy
- Community outreach
- Branding
- Customer service
- Teamwork and collaboration
- Event planning
Additional Information
- Recognition & Awards , Head Start Program “Parent volunteer Award” University Prep Elem “Parent Service Award” Title 1 Initiative “Valuable Parent Award”
Timeline
Certification - Digital Media Arts
Canva Online
09.2025 - 10.2025
Admissions and marketing coordinator
Oakland nursing center
07.2025 - Current
Associate of Applied Science - Community Relations
Central Michigan University
08.2018 - 10.2025
Life Enrichment Corporate Consultant
Nexcare
06.2014 - 10.2015
Life Enrichment Director
OAKPOINTE SENIOR CARE CENTER
12.2012 - 12.2023
Admissions & Marketing Director
Holt Senior Care & Rehab Center
02.2011 - 06.2013
National Certification Council for Activity Professional (NCCAP) -
National Certification for Activity Professionals
Dementia Practitioner (CDP) ( NCCDP) -
National Council of Certified Dementia Practitione
Associate of Science - Health Sciences
Wayne County Community College District
Certified Nursing Assistant - Nursing
Career Essential Learning Center