Shannan Hale | Senior Events Manager
Austin
Summary
Dynamic event strategist and community builder with 8+ years of experience delivering impactful events and driving measurable results. Skilled in event marketing, B2C engagement, and leveraging innovative event technologies to enhance brand visibility and ROI. Known for exceptional communication, strategic planning, and fostering meaningful connections that create unforgettable experiences.
Overview
6
6
years of professional experience
Work History
Director of Events + Community
Austin Woman Magazine
01.2024 - Current
- Organized and executed monthly events from concept to completion, including in-person and live virtual events, for both paid members and the public.
- Designed flagship events such as Woman’s Way Business Awards and Uplevel HER Confernece, achieving the highest attendance since 2019.
- Managed all aspects of event production, including logistics, vendor coordination, programming, and post-event evaluation.
- Leveraged innovative event platforms to host engaging virtual webinars and panels, increasing audience reach by 30%.
- Strengthened community relationships by collaborating with local businesses and influencers, driving a 25% increase in sponsorship revenue.
- Strategically managed event budgets to ensure cost-effective production while delivering exceptional attendee experiences.
Chief Experience Officer (CXO)
You Are Magic Media
02.2021 - Current
- Led the development and growth of a social media and events marketing agency specializing in event production, brand activations, and content creation for businesses and influencers.
- Produced over 50 high-impact events, including conferences, pop-up experiences, and branded activations, increasing client visibility by 40%.
- Negotiated sponsorship deals worth over $150,000 annually, fostering partnerships aligned with client goals and brand values.
- Designed and executed large-scale online and hybrid events, engaging global audiences and showcasing product-led growth tools.
- Conducted post-event ROI analyses, providing actionable insights to consistently exceed success criteria.
Director of Events
The Hollis Co.
10.2018 - 01.2021
- Planned and executed large-scale events for high-profile clients, including Rise Conferences, attracting 5,000+ attendees per event and generating significant revenue streams.
- Introduced innovative event formats, such as experiential activations and interactive workshops, boosting attendee satisfaction by 25%.
- Collaborated across departments to align event strategies with overall marketing initiatives, enhancing customer acquisition and retention.
- Managed relationships with high-profile speakers and partners, ensuring seamless collaboration and event success.
- Implemented new event technologies, streamlining operations and improving registration efficiency.
Education
Bachelor of Arts -
Kim Dawson Conservatory
Dallas, TX05-2015
Skills
- Event Marketing & B2C Engagement
- End-to-End Event Planning & Execution
- Sponsorship Acquisition & Budget Management
- Analytics, ROI Tracking & Event Technologies
- Cross-Functional Collaboration & Leadership
- Brand Activation Strategies
Timeline
Director of Events + Community
Austin Woman Magazine
01.2024 - Current
Chief Experience Officer (CXO)
You Are Magic Media
02.2021 - Current
Director of Events
The Hollis Co.
10.2018 - 01.2021
Bachelor of Arts -
Kim Dawson Conservatory
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