Shannan Pryor
Watsonville,CA
Summary
Results-driven Merchandising Manager with expertise in overseeing operations, managing inventory, and planning promotions. Skilled in strategic planning and trend analysis to optimize stock and enhance sales. Proven ability to resolve customer issues promptly and maintain loyalty while prioritizing exceptional service. Strong leadership and communication skills contribute to achieving company objectives.
Overview
14
14
years of professional experience
Work History
Merchandising Manager
Outside In
Aptos, California
06.2012 - Current
- Develop and implement merchandising strategies to enhance product visibility.
- Generate sales through product knowledge and visual merchandising.
- Managed merchandise assortments, ensuring a balanced and appealing mix of products that meet customer demands.
- Reviewed customer feedback to refine merchandising approaches, enhancing customer satisfaction and loyalty.
- Executed seasonal planning and purchasing, aligning product offerings with customer demand to maximize sales potential.
- Created and implemented promotional campaigns, driving increased sales through targeted merchandise visibility.
- Reviewed store performance data and made adjustments accordingly.
- Determined direction for seasonal merchandise by researching and analyzing trends.
- Trained, supervised and evaluated staff to optimize their performance levels.
- Keep staff informed and up to date on new and existing products/services.
- Managed vendor relationships to ensure timely product availability and quality.
- Communicated with vendors to negotiate deals, request samples and build relationships.
- Identified potential opportunities for growth within existing markets or new markets.
- Conducted competitor analysis to stay informed of market trends and adjust merchandising strategies accordingly.
- Executed multiple projects simultaneously, coordinating, and prioritizing tasks.
- Organized special events such as trunk shows or pop-up shops as part of promotional activities.
- Attended trade shows, conferences, seminars and other networking events related to the industry.
- Most importantly connecting with our customers. Our customer service is what I take the most pride in at the store. Our products can be purchased anywhere nowadays, our customer service is what sets us apart. Treating people well and making them feel comfortable and welcomed is in my opinion, THE most important aspect of my job.
- Opening and closing duties including cash drawer responsibilities, holding keys to all three stores as well as our warehouse.
Skills
- Visual merchandising
- Sales strategy development
- Product assortment planning
- Seasonal planning
- Merchandise presentation
- Store layout optimization
- Inventory management
- Inventory control
- Stock replenishment
- Stockroom organization
- Markdown optimization
- Vendor relationship management
- Competitor analysis
- Identifying sales trends
- Project management
- Team leadership
- Staff training and evaluation
- Customer relationship management
- Effective communication
- Organizational skills
- Problem solving
- Resourcefulness
- Decision-making
- Excellent communication
Timeline
Merchandising Manager
Outside In
06.2012 - Current