Shannon Campbell
New York,NY
Summary
Dynamic Visual Merchandising Professional with extensive experience in developing and executing innovative strategies across diverse retail environments. Proven ability to enhance store atmospheres through effective product placement and strategic floor sets, driving sales and customer engagement. Expertise in mentoring teams to maintain high standards while analyzing market trends to align designs with consumer preferences, resulting in notable revenue growth.
Overview
13
13
years of professional experience
Work History
Assistant Manager of Visuals
CB2
07.2025 - Current
- Enhanced product presentation through effective visual merchandising strategies.
- Increased foot traffic by organizing engaging promotional events at the store.
- Fostered a culture of excellence by mentoring staff in customer service practices.
- Ensured a clean and organized store environment to improve customer satisfaction.
- Provided personalized assistance to customers, addressing needs and preferences.
- Collaborated with management to devise strategic plans for business growth.
Visual Merchandising Manager
Anthropologie
09.2022 - 07.2025
- Increased sales by $1 million through enhanced store visual appeal.
- Implemented strategies that significantly reduced shrinkage and loss percentages.
- Cultivated a collaborative team environment, boosting productivity and job satisfaction.
- Trained staff in merchandising techniques, improving overall aesthetic execution.
- Managed productivity and creative output of merchandising and display teams.
Visual Merchandising Lead
West Elm
07.2018 - 09.2022
- Enhanced store visibility by executing four major floor sets annually.
- Orchestrated daily operations, ensuring optimal product visibility and accurate signage.
- Fostered strong team communication regarding promotional strategies and product updates.
- Streamlined stock coordination for timely assembly and placement of merchandise.
- Elevated store atmosphere with innovative visual concepts aligned with customer preferences.
Assistant Visual Manager
American Eagle Outfitters/AE Studio
10.2017 - 07.2018
- Enhanced customer engagement and sales through effective visual merchandising strategies.
- Executed seasonal floor sets, aligning merchandise with brand standards and guidelines.
- Supported leadership team, fostering a collaborative environment and boosting employee morale.
- Maintained high visual standards, adapting displays to fashion trends and seasonal changes.
- Provided feedback during Home Office visit, aiding AEO rebranding efforts for all stores.
- Contributed to flagship store rebranding, strengthening brand loyalty for company's anniversary.
Visual Merchandising Manager
Anthropologie
02.2013 - 10.2017
- Enhanced customer experience through comprehensive in-store environmental design initiatives.
- Collaborated weekly with store visual and merchandising managers for optimized sales strategies.
- Streamlined staff training programs on visual standards and merchandising techniques effectively.
- Revamped store layout, significantly improving customer flow and accessibility throughout.
- Facilitated feedback sessions that boosted team productivity and visual setup skills.
- Directed merchandise restocking, aligning displays with seasonal trends for dynamic presentations.
Education
Associate Degree - Retail Management
Bassist College
Portland, OregonSkills
- Visual Merchandising
- Creative Conceptualization
- Brand Identity Reinforcement
- Product Placement Optimization
- Sales-Driven Merchandising Techniques
- Inventory Control & Stock Management
- Store Layout & Design
- Team Leadership & Training
- Cross-Functional Collaboration
- Project Management & Planning
- Consumer Behavior Insights
- High-End Customer Engagement
- Luxury Retail Strategies
- Cost Analysis & Budgeting
- Innovative Display Solutions
- Retail Performance Metrics
- Vendor & Stakeholder Relations
- Promotions & Marketing Integration
Websites
Timeline
Assistant Manager of Visuals
CB2
07.2025 - Current
Visual Merchandising Manager
Anthropologie
09.2022 - 07.2025
Visual Merchandising Lead
West Elm
07.2018 - 09.2022
Assistant Visual Manager
American Eagle Outfitters/AE Studio
10.2017 - 07.2018
Visual Merchandising Manager
Anthropologie
02.2013 - 10.2017
Associate Degree - Retail Management
Bassist College