SHANNON DEAN
Chicken N’ Pickle
Houston
15
years of professional experience
Results-driven Sales and Event Management Leader with 10+ years of experience in booking and executing high-volume events and enhancing client relationships across multi-use venues. Expert in managing end-to-end event lifecycles and optimizing space utilization to ensure exceptional service and client satisfaction. Skilled in coordinating complex events with diverse stakeholders.
Work History
Director of Sales
2 Years 9 Months- Manage full lifecycle of event bookings and programming for high-volume, multi-use venue, overseeing events from inquiry to execution and post-event follow-up
- Transform underutilized spaces into high-demand, revenue-generating event environments through creative layouts, programming, and client engagement strategies
- Lead booking coordination including scheduling, vendor management, BEO accuracy, and financial reconciliation
- Analyze booking trends, attendance, and feedback to enhance engagement, optimize utilization, and improve guest experience
- Build strong relationships with local businesses, organizations, and decision-makers to expand market reach
- Lead and coach team members to improve efficiency, service delivery, and conversion rates
Event Sales Manager
5 Years- Executed up to 160 events per month in a fast-paced, multi-venue environment
- Coordinated proposals, contracts, timelines, and execution for corporate and social events, ensuring alignment with client expectations and event objectives
- Cultivated strong client and vendor relationships through proactive communication and exceptional service, fostering collaboration and repeat business
- Utilized Tripleseat CRM to manage pipeline, contracts, and financial tracking
Commercial Sales Representative
1 Year- Cultivated new business through strategic broker and partner relationships, enhancing market reach
- Delivered impactful presentations and events to effectively promote services, increasing brand visibility
- Oversaw client communication strategy and maintained database, ensuring streamlined interactions and follow-ups
Event Sales Manager / Coordinator
3 Years- Managed corporate and social event accounts for NRG Park, ensuring seamless execution of conferences, trade shows, and large-scale events
- Led booking process by coordinating RFPs, site tours, and contracts to ensure successful event execution
- Established and nurtured vendor and industry relationships through active participation in MPI and HSAE
Education
B.S. - Advertising / Public Relations
Skills
Sales Strategy
Vendor Relations
Hospitality Operations
Client Experience
Event Management
CRM software
Microsoft and Google Workspace
Timeline
Director of Sales
Chicken N’ Pickle
01.2024 - CurrentRead More
Event Sales Manager
FreeRange Concepts
01.2017 - 01.2022Read More
Commercial Sales Representative
Summer Energy
01.2016 - 01.2017Read More
Event Sales Manager / Coordinator
SMG
01.2012 - 01.2015Read More
Texas Christian University
B.S. from Advertising / Public Relations
Read More