Summary
Overview
Work History
Education
Skills
Timeline
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Shannon Doster

Pleasanton,CA

Summary

Dynamic sales professional with a proven track record at Peet's Coffee and Red Bull Distribution Company. Expert in new customer solicitation and product displays, fostering strong relationships through effective communication. Successfully managed a team, driving operational excellence and achieving significant account growth. Skilled in financial planning and dedicated to delivering results.

Overview

35
35
years of professional experience

Work History

Route Sales Representative

Peet's Coffee
10.2019 - Current

Distribution of Peet's Coffee Products throughout the Bay Area

  • Merchandising store displays to ensure properly maintained inventory levels, rotation, and pricing
  • Coordinate Ads, Promotions, Resets, and Displays at Store Level
  • Building and maintaining relationships with management and ownership

District Sales Manager

RED BULL DISTRIBUTION COMPANY
04.2018 - 10.2019
  • Oversee day to day operations at Concord Facility
  • Oversee a team of 6 Account Sales Managers in North and East Bay covering 337 Accounts
  • Solicitation of new accounts
  • Financial Planning
  • Payroll/Human Resources
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.

Account Sales Manager

RED BULL DISTRIBUTION COMPANY
11.2015 - 04.2018
  • Distribution of Red Bull Products throughout the Bay Area
  • Coordinate Ads, Promotions, Resets, Displays at Store Level
  • Merchandising store displays to ensure properly maintained inventory levels, rotation, and pricing
  • Building and maintaining relationships with management and ownership
  • Solicitation of new accounts
  • Daily, Weekly, and Monthly Financial Planning

Independent Distributor

Mission Foods Corporation
01.2014 - 11.2015
  • Independent Distributor of Mission Tortilla products throughout the Bay Area
  • Coordinate Ads, Promotions, Resets, Displays at Store Level
  • Merchandising store displays to ensure properly maintained inventory levels, rotation and pricing
  • Building and maintaining relationships with management and ownership
  • Solicitation of new accounts
  • Daily, Weekly, Monthly Financial Planning

Route Sales Representative

Stein Distributing
03.2013 - 12.2013
    • Distribution of Pepperidge Farms Products throughout the Bay Area
    • Coordinate Ads, Promotions, Resets, and Displays at Store Level
    • Merchandising store displays to ensure properly maintained inventory levels, and pricing
    • Building and maintaining relationships with management and ownership
    • Solicitation of new accounts
    • Daily, Weekly, Monthly Financial Planning

Store Director

Raley's Superstores
10.1990 - 03.2013
  • Held various positions from entry level to all levels of management
  • Managed numerous stores throughout the Bay Area
  • Assisted Grand Openings and Store Closures
  • Managed a crew that operated 365 Days Accident Free
  • 1994 Crew of the Year Member in Customer Service Excellence
  • Oversaw staffing and training, safety compliance, inventory control and financial functions.
  • Approved regular payroll submissions for employees.

Education

High School Diploma -

Amador Valley High School
Pleasanton, CA
06-1991

Skills

  • Sales representation
  • New customer solicitation
  • Business transactions
  • Product displays
  • Territory management
  • Route planning
  • Sales forecasting
  • Sales presentations
  • Policies and procedures implementation
  • Product distribution
  • Safe vehicle operation
  • Route management

Timeline

Route Sales Representative

Peet's Coffee
10.2019 - Current

District Sales Manager

RED BULL DISTRIBUTION COMPANY
04.2018 - 10.2019

Account Sales Manager

RED BULL DISTRIBUTION COMPANY
11.2015 - 04.2018

Independent Distributor

Mission Foods Corporation
01.2014 - 11.2015

Route Sales Representative

Stein Distributing
03.2013 - 12.2013

Store Director

Raley's Superstores
10.1990 - 03.2013

High School Diploma -

Amador Valley High School