Shannon Fitch
Business Marketing
Detroit,MI
Overview
11
11
years of professional experience
Work History
Advertising Specialist
Nugent's Pro Tree Care
Deerfield, MI
05.2019 - 05.2025
- Communicated campaign success and status reports to management by outlining progress and analyzing known performance indicators.
- Monitored online advertising content by performing minor maintenance and providing informed input on approachability and design.
- Supported and administered operational goals by monitoring success in achieving profit objectives.
- Devised inventive approaches to elevate consumer engagement and drive sales.
Marketing Specialist
Nugent's Pro Tree Care
Deerfield, MI
10.2018 - 05.2025
- Elevated brand presence by executing targeted marketing strategies.
- Streamlined communication processes, leading to improved collaboration between departments.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Improved customer retention rates by designing customized loyalty programs tailored to individual needs.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Delivered comprehensive market research reports that guided executive decision-making processes.
- Utilized data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes.
- Enhanced brand visibility through execution of targeted social media campaigns.
- Updated and maintained marketing databases, ensuring accuracy and compliance with data protection regulations.
- Increased lead generation with creation and implementation of innovative email marketing campaigns.
- Boosted online engagement by optimizing website content for SEO.
- Managed customer feedback channels, improving product offerings and customer satisfaction.
- Conducted market research to identify emerging trends, informing future marketing strategies.
- Developed comprehensive marketing strategies for product launches, significantly increasing market penetration.
- Designed and distributed marketing collateral, supporting sales team efforts and enhancing brand recognition.
Office Administrative Assistant
Michigan Health and Rehabilitation Services
Ann Arbor, MI
02.2014 - 08.2018
- Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
- Provided clerical support to company employees by copying, faxing, and filing documents.
- Responded to inquiries from callers seeking information.
- Maintained a clean and welcoming office environment, fostering positive impressions among clients and visitors alike.
- Expedited invoice processing, ensuring accurate recording of financial transactions in the accounting system.
- Safeguarded company information by maintaining strict confidentiality in handling sensitive documents and records.
- Reduced errors in documentation by meticulously proofreading and editing written materials.
- Streamlined office processes by implementing efficient filing and organizational systems.
- Maintained inventory of office supplies and placed orders.
- Managed filing system, entered data and completed other clerical tasks.
- Managed phone and email correspondence and handled incoming and outgoing mail and faxes.
- Managed paper and electronic filing systems by routing various documents, taking messages and managing incoming and outgoing mail.
- Created and maintained detailed administrative processes and procedures to drive efficiency and accuracy.
- Completed forms, reports, logs, and records to quickly handle all documentation for human resources.
- Opened and properly distributed incoming mail to promote quicker response to client inquiries.
Education
Associate Of Business Administration - Business Administration And Management
Monroe County Community College
Monroe, MITimeline
Advertising Specialist
Nugent's Pro Tree Care
05.2019 - 05.2025
Marketing Specialist
Nugent's Pro Tree Care
10.2018 - 05.2025
Office Administrative Assistant
Michigan Health and Rehabilitation Services
02.2014 - 08.2018
Associate Of Business Administration - Business Administration And Management
Monroe County Community College